STEM Toy Drive Breaks Record, Elevates New York’s Educational Tourism

Published on December 8, 2025

In a groundbreaking event at New York City’s iconic Rockefeller Center, GE Vernova has achieved a new Guinness World Record for the largest online toy drive in 24 hours. This remarkable feat, accomplished on Global Giving Day, saw over 23,000 toys donated in a single day. The global initiative aims to inspire young innovators by promoting STEM-focused toys that encourage creativity, problem-solving, and discovery. The campaign, led by GE Vernova in partnership with Toys for Tots and Save the Children, has far-reaching implications for the future of STEM education and tourism in the city. This initiative highlights the growing intersection of education, technology, and tourism, with an engaging pop-up experience that not only breaks records but also sparks curiosity among children from diverse backgrounds.

Setting the Stage for Innovation and Learning

New York City’s renowned Rockefeller Center became the epicentre of this world record-setting event, hosting Innovators Toy Land an immersive, interactive experience designed to engage children in the world of science, technology, engineering, and mathematics (STEM). The installation transformed the plaza into a vibrant playground of creativity and learning. Featuring some of the most iconic toys in the world, such as Lite-Brite, Rubik’s Cube, SNAP CIRCUITS, and Slinky, the event allowed children to experience firsthand the wonders of STEM through hands-on activities. The public event was not only an educational endeavour but also served as an incredible tourist attraction, drawing families and tourists alike to engage with interactive exhibits in the heart of Manhattan.

A Boost to STEM Education and Tourism

The immersive STEM experience was aimed at making science and technology more accessible and enjoyable for children of all ages. The exhibits ranged from creating vibrant patterns with Lite-Brite® to exploring how electricity moves through real SNAP CIRCUITS, offering a fun yet educational experience. This not only benefited local children but also created a unique opportunity for tourists to participate in an educational and fun-filled event while visiting New York City during the holiday season.

In addition to the educational focus, the event underscores the increasing role of STEM-focused initiatives in promoting family-friendly tourism. Families visiting New York City during the festive season were able to combine sightseeing with an interactive learning experience, creating a memorable holiday experience that blends entertainment and education. This event highlights the growing trend of educational tourism, where attractions cater to both learning and leisure, providing a unique offering for families travelling to major cities like New York.

Collaborative Effort to Support Global Giving

GE Vernova’s toy drive was not just about achieving a world record; it also aimed to make a tangible difference in the lives of children around the world. In total, over 70,000 STEM toys are set to be distributed globally, thanks to the support from GE Vernova and their partners, including Hasbro and Mattel. These toys are designed to promote the spirit of discovery and innovation, giving children the tools to think critically and solve problems, thus nurturing the next generation of engineers, scientists, and inventors.

The connection between education and tourism is further reinforced by the event’s partnership with organizations like Save the Children, highlighting the importance of accessible STEM learning opportunities for children from all backgrounds. This partnership not only benefits New York’s local tourism industry but also contributes to the broader tourism and education ecosystem, underscoring the city’s commitment to fostering curiosity and learning through its tourism initiatives.

New York City’s Growing Role as an Educational Tourism Destination

The event at Rockefeller Center represents just one example of New York City’s commitment to expanding educational tourism, which attracts visitors looking for enriching experiences that go beyond traditional sightseeing. The city has long been a hub for cultural tourism, but initiatives like the Innovators Toy Land exhibit are helping position it as a destination for learning, especially for families interested in combining fun with educational activities.

This trend of integrating STEM initiatives into tourism offerings is expected to grow, with other cities likely to follow New York’s example. Educational tourism has the potential to transform urban centres into vibrant hubs of learning, where visitors can engage with both the local culture and global issues through interactive, hands-on experiences.

Shaping the Future of Tourism

GE Vernova’s record-breaking toy drive and the immersive STEM experience at Rockefeller Center have not only achieved a world record but have also elevated New York City’s status as a destination for educational tourism. By creating a unique blend of entertainment, learning, and charity, this initiative demonstrates the potential for tourism to play a critical role in shaping future generations of innovators. As the tourism industry continues to evolve, combining education with leisure offers a promising avenue for future growth, attracting both domestic and international visitors seeking meaningful experiences during their travels.