Step into Dong Culture: Zhaoxing Village Attracts Tourists Ahead of Dong New Year

Published on December 23, 2025

Zhaoxing Dong Village, situated in Guizhou Province, southwestern China, is experiencing a significant influx of tourists as the Dong New Year approaches. This picturesque village, renowned for its unique ethnic culture and stunning landscapes, has become a focal point for those seeking an authentic experience of traditional Dong culture. The Dong New Year, which falls in the winter months, is a major cultural celebration for the Dong ethnic group, attracting visitors eager to witness its vibrant festivals, music, and traditional rituals.

In recent years, the local government has worked to capitalize on Zhaoxing’s cultural and natural resources, developing its tourism infrastructure while preserving the traditions that make the village so special. As the Dong New Year approaches, the village is preparing for an influx of visitors eager to participate in the celebrations and discover its rich heritage.

Exploring Zhaoxing Dong Village: A Glimpse into Dong Ethnic Culture

Zhaoxing Dong Village, often considered the largest Dong settlement in China, is home to the Dong ethnic group, one of the 56 recognized ethnic groups in China. The village’s well-preserved wooden structures, ancient drum towers, and beautiful rice terraces offer a glimpse into the unique lifestyle of the Dong people. The Dong culture is famous for its distinctive architecture, rich folk music, and colorful festivals, making it an ideal destination for cultural tourism.

The Dong New Year, which takes place in late winter, is the highlight of the village’s cultural calendar. During the festival, locals celebrate with lively drumming performances, singing, dancing, and elaborate feasts. The Lusheng Festival, a part of the Dong New Year, is one of the most spectacular events, featuring performances with lusheng (a traditional bamboo pipe instrument) and grand processions through the village streets. Visitors to Zhaoxing are welcomed to participate in the festivities, giving them a firsthand look at the customs and rituals that define the Dong people’s cultural identity.

For those interested in the architectural wonders of the village, Zhaoxing offers a treasure trove of historical buildings, including the Dong-style wooden houses and the drum towers. The drum towers, which are typically built in the center of Dong villages, serve as a communal meeting point and a symbol of the village’s unity. These structures, along with the traditional wooden bridges and narrow streets, transport visitors back in time, offering a unique and immersive cultural experience.

Tourism Infrastructure and Sustainable Development

Over the years, Zhaoxing Dong Village has developed a robust tourism industry. The local government has made significant efforts to enhance tourism infrastructure, providing amenities such as guesthouses, local markets, and transportation options for visitors. These improvements allow tourists to enjoy the authentic cultural experience while also benefiting from modern conveniences.

However, the development of tourism in Zhaoxing has not come at the expense of the village’s heritage. Efforts have been made to balance cultural preservation with tourism development, ensuring that the Dong New Year and other festivals continue to showcase the authentic traditions of the community. This careful approach has helped the village maintain its cultural identity while benefiting economically from the growing tourism industry.

The introduction of guided tours, cultural exhibitions, and opportunities to engage with local artisans has made Zhaoxing an even more attractive destination. Visitors can explore the village’s traditional handicrafts, such as handwoven textiles and Dong embroidery, which offer insight into the skills passed down through generations. Local businesses also provide tourists with the chance to sample traditional Dong dishes, giving them a deeper understanding of the region’s culinary heritage.

Zhaoxing’s Natural Beauty: A Perfect Blend of Culture and Nature

In addition to its rich cultural offerings, Zhaoxing Dong Village is situated in a region of stunning natural beauty. The village is surrounded by lush rice paddies, rolling hills, and dense forests, creating a scenic backdrop for travelers. The area is particularly renowned for its terraced fields, which are a key feature of the Dong people’s agricultural lifestyle. Visitors can take leisurely walks through the fields, offering a peaceful and picturesque escape from the more crowded tourist areas.

For nature enthusiasts, the surrounding landscape provides opportunities for hiking and birdwatching. The rolling hills and valleys around Zhaoxing are home to a variety of plant and animal species, making it a great destination for eco-tourism. The Dong River, which flows near the village, adds to the area’s natural appeal, offering a tranquil setting for visitors to relax and take in the sights.

Zhaoxing’s proximity to other scenic areas in Guizhou Province, including the Miao villages and the Huangguoshu Waterfall, makes it a perfect base for those wishing to explore the broader region. Many travelers use Zhaoxing as a starting point for longer tours around the area, taking in the various ethnic villages and natural wonders that Guizhou has to offer.

The Impact of Dong New Year Tourism on Local Communities

The Dong New Year has become a key tourism event for Zhaoxing, with visitors flocking to the village to experience the festival’s rich cultural offerings. The influx of tourists during the festival has provided a significant economic boost to the local community. Many residents have opened businesses catering to visitors, including local inns, restaurants, and shops selling handcrafted goods. These businesses contribute to the local economy, providing jobs and fostering a sense of pride in the region’s cultural heritage.

At the same time, tourism has also helped raise awareness about the Dong people’s unique culture, encouraging efforts to preserve their traditions and way of life. Cultural exchange between visitors and locals during the Dong New Year celebrations promotes mutual understanding and appreciation, creating lasting memories for both tourists and villagers alike.

Conclusion: A Cultural and Natural Gem in China

Zhaoxing Dong Village stands as a testament to the power of cultural tourism to both preserve heritage and foster economic growth. As the Dong New Year approaches, tourists from around the world are drawn to this village in Guizhou Province to experience the music, dance, and rituals that make the Dong ethnic culture so unique. The village’s rich history, scenic beauty, and vibrant festivals make it an essential destination for those seeking to explore the cultural and natural treasures of China.