Stéphanie Segaux to Lead Starwood Hotels’ Expansion Across Paris, Rome, Dubai, and Riyadh as VP of Development for EMEA Region

Published on October 13, 2025

Starwood Hotels, a leading global hotel chain, has appointed Stéphanie Segaux as the new Vice President of Development for the EMEA (Europe, Middle East, and Africa) region. This appointment marks a significant step in the company’s strategic efforts to expand its footprint across Europe and the Middle East. Based in Amsterdam, Segaux will be leading the company’s development initiatives, focusing on high-potential cities such as Paris, Copenhagen, Dubai, Rome, and Riyadh, as part of Starwood’s broader growth strategy. With extensive experience in hotel development and project negotiations, Segaux is expected to play a pivotal role in identifying and securing new opportunities that align with Starwood’s ambitious expansion plans across these key regions.

Starwood’s Growth Strategy in EMEA

As part of its ongoing expansion, Starwood Hotels has been eyeing new development projects in high-demand cities within Europe and the Middle East. The company currently operates nearly 20 hotels worldwide and has over 20 more in development across various key locations. This includes prime areas like Paris, Rome, Florence, Dubai, and Crete, to name a few. With these developments, Starwood aims to expand its presence and cater to the growing demand for luxury accommodations in these areas.

The new appointment of Stéphanie Segaux comes at a crucial time when the hospitality industry is seeing rapid changes and demands for both upscale hotels and residential properties. Segaux’s leadership is expected to steer Starwood’s expansion, driving the company towards successfully launching landmark projects with a focus on strategic development and long-term growth.

The Role of Stéphanie Segaux

Stéphanie Segaux brings a wealth of experience to the table, having spent nearly a decade in senior roles within the hotel industry. Her career with Starwood Hotels & Resorts and Rosewood Hotel Group has honed her expertise in identifying new opportunities, negotiating high-stakes deals, and delivering successful projects. Before joining Starwood as VP of Development for the EMEA region, Segaux served as the Director of Development for Rosewood Hotel Group, where she played a major role in the brand’s growth across Europe, the Middle East, and Africa.

With her vast experience and industry connections, Segaux is poised to make a significant impact on Starwood’s development efforts, particularly as the company looks to strengthen its position in key markets within Europe and the Middle East. Her understanding of the regional landscape and expertise in the hospitality industry makes her an ideal leader for the role.

Focus on High-Impact Projects in Europe and the Middle East

One of Segaux’s primary goals will be identifying new development sites across both Europe and the Middle East, with a particular emphasis on growing the company’s portfolio in cities with strong tourism and business appeal. As Starwood focuses on further developing its luxury and residential offerings, locations like Paris, Rome, and Dubai will be at the forefront of the company’s expansion.

For travelers, this means more high-end accommodations in some of the most desirable destinations in the world. Whether it’s experiencing the cultural richness of Florence, the historic landmarks in Rome, or the vibrant energy of Dubai, the new developments will ensure travelers have access to world-class hospitality options across a variety of cities.

What Should Travelers Expect From Starwood’s New Developments?

With the growth of Starwood Hotels across the EMEA region, travelers can expect enhanced luxury experiences and better access to some of the world’s most exciting destinations. Here’s a brief look at what to expect from Starwood’s expanding hotel portfolio:

1. More luxury accommodations: As Starwood expands its offerings, guests can look forward to high-end resorts and hotels in iconic cities, making it easier to enjoy luxury stays.
2. Focus on strategic locations: Hotels will be placed in destinations with strong tourism demand, such as Paris, Dubai, and Rome, offering convenience and world-class services.
3. Sustainable developments: With the hospitality industry’s increasing focus on sustainability, Starwood will likely continue incorporating eco-friendly practices in its new projects.

Key Cities in Starwood’s Pipeline

Starwood’s development pipeline includes some of the most sought-after destinations in the world. These cities are expected to play a significant role in the company’s expansion:

• Paris, France
• Rome, Italy
• Crete, Greece
• Dubai, UAE
• Riyadh, Saudi Arabia
• Florence, Italy

These cities are set to welcome new luxury properties that cater to both leisure and business travelers alike, ensuring that Starwood’s presence remains strong across Europe and the Middle East.

Expanding Across Regions: Starwood’s Strategic Vision

Starwood Hotels is clearly focusing on growth in EMEA as it continues to expand its brand presence. The company’s future growth strategy revolves around expanding both its hotel and residential platforms in cities with increasing tourism, business demand, and emerging market potential. With the appointment of Stéphanie Segaux as VP of Development, Starwood has put forward a clear strategy for securing high-value developments, leveraging Segaux’s expertise to navigate the competitive landscape of luxury hotel development.

For travelers and investors alike, this marks an exciting time for the EMEA region as Starwood aims to bring new, luxurious hospitality offerings to both established and emerging destinations.