Still Cambodia Campaign Reassures Travelers of the New Safety and Vibrancy Measure, Boosting Their Tourism Confidence Amid Recent Concerns in Siem Reap

Published on December 26, 2025

In view of the increasing concern about the security of Siem Reap and other popular tourist spots in the country, the ‘Still Cambodia’ campaign has been launched as an effort to reassure international tourists that the country is indeed safe and ready for business. The campaign is the effort of various individuals in the tourist industry of the country as part of the need to share the correct perspective of the country amidst the increasing coverage in the media.

The campaign responds to the regularly asked question of ‘Is Siem Reap a safe destination?’ and aims to reassure travelers that life carries on normally in Siem Reap with staff in the tourism sector going about their business, temples and major attractions open and visitors in Cambodia soaking up the culture and history of this part of the world. The underlying theme of this marketing campaign is that despite negative media reports traveling quickly, nothing much has altered in Siem Reap.

A Non-Political, Collective Effort to Promote Cambodia’s True Essence

Unlike traditional promotional campaigns, ‘Still Cambodia’ is designed as a collective and non-political initiative, relying on authentic content created by individuals connected to Cambodia’s tourism sector. Hoteliers, restaurateurs, tour operators, content creators, and the general public are encouraged to post positive content, such as photos, videos, and snapshots of daily life, that reflect Siem Reap and Cambodia as they truly are today.

The aim is to restore confidence in Cambodia’s tourism sector by sharing real-time, positive experiences that demonstrate the island’s resilience and welcoming nature. The campaign’s organizers believe that through the multiplication of individual posts, this grassroots approach will help sustain Cambodia’s appeal as a leading tourism destination and mitigate the impact of negative coverage.

Fostering Tourism Growth Through Collective Action

Kim Minea, CEO of the Cambodia Tourism Board (CTB), emphasized that unity is essential during challenging times for the tourism sector. The ‘Still Cambodia’ campaign aligns with the Ministry of Tourism’s “Solidarity Season” programme, which also focuses on amplifying positive content and strengthening Cambodia’s tourism image through social media. This collective action aims to encourage tourists to view Cambodia as a safe, authentic, and culturally vibrant destination, helping the country bounce back and sustain tourism growth.

The campaign invites tourism professionals, content creators, and residents to share their experiences, fostering a sense of community while promoting Cambodia’s tourism offerings. By showcasing real and authentic experiences, the initiative can inspire more international visitors to choose Cambodia as a must-visit destination in Southeast Asia.

Tourism Resilience Amid Geopolitical Tensions

The ‘Still Cambodia’ campaign is launched in the midst of a border conflict between Cambodia and Thailand, which has raised concerns among potential visitors. However, tourism leaders remain confident that Cambodia’s main tourism hubs, including Siem Reap, Phnom Penh, and Angkor Wat, are unaffected by the dispute and continue to operate as usual. The tourism sector is committed to ensuring that travelers can visit the country’s major attractions without concern for safety or disruption.

The tourism industry in Cambodia continues to thrive, with hotels, tour operators, and local businesses welcoming visitors and maintaining the high standards of service the country is known for. As the campaign reinforces, Cambodia remains open, and tourism activities are in full swing, offering travelers the opportunity to explore the rich culture, history, and natural beauty of the country.

The Future of Cambodia’s Tourism Growth

The ‘Still Cambodia’ initiative not only aims to restore confidence among international travelers but also sets the stage for the future growth of the country’s tourism sector. With an open dialogue and authentic content shared by local residents and tourism stakeholders, Cambodia is positioning itself as a resilient and stable tourism destination.

Looking ahead, tourism professionals and industry leaders are optimistic that the campaign will help attract new visitors while encouraging repeat travelers. As Cambodia continues to recover from recent challenges, initiatives like ‘Still Cambodia’ will play a vital role in maintaining tourism momentum and ensuring the long-term sustainability of the sector.

A Strong, Resilient Cambodia as a Leading Tourist Destination

The ‘Still Cambodia’ campaign is a big move in assuring tourists that Cambodia is still a safe and peaceful place to visit despite the presence of geopolitical tensions in the country. The ‘Still Cambodia’ campaign not only conveys the strength of tourism in the face of adversity but also conveys the power of collaborative engagement in promoting the authentic beauty of Cambodia. With the spread of positive and authentic information on Cambodia, the country will continue to develop as a prominent tourist hub in Southeast Asia.

While the tourism sector takes time to recover, ‘Still Cambodia’ is a reminder of how Cambodia has always maintained its identity, with their tourism sector ready to grow, develop, and become more attractive to visitors in years to come who would like to discover their incredible tourist sites.