Summer tourism in Jamaica boom with celebrity rush

Wednesday, May 31, 2023

The island Jamaica as of May 10 th , 2023, has greeted more than 1.5 million total visitors. Due to this reason, the provisional gross earnings have exceeded US$ 1.6 billion during the same time. This year’s summer is preparing itself to be the best summer in Jamaican tourism history, says Hon. Edmund Bartlett, the tourism minister.

By now, 1.4 million seats have been secured. This represents a 16% rise over the previous 2019, the best year. The main source market of Jamaica is the United States of America. It has locked in 1.2 of seats.

Mr. Bartlett said that they are hoping for a load factor of some 87.5%. This signifies that to Jamaica, 1.2 million will come during the summers and between June to August, it will attract revenue of US$1.5 billion, says Mr. Bartlett.

At present, travel bookings are showing an increase of 33% compared to the same time 2022 and the expected roar is being weighed against 2022/2023 when Jamaica have welcomed approximately 3.3 million visitors. This registers for an extraordinary revival of earnings compared to 2019 of pre-covid times.

For vacation, making Jamaica their place of choice is an indication to the post-Covid situation that they have made and the request that they currently have the confidence as well as marketplace as a leading
destination, he says.

The most recent famous person to grace the shores of Jamaica is American actress Angelina Jolie.

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