Published on December 8, 2025
By: Tuhin Sarkar

Summit County in Utah joins Sonoma, Craven, Mendocino, Ouray, Hancock, and Door as U.S. counties that are supercharging the US tourism economy in 2025. These counties in Utah, California, North Carolina, Colorado, and Maine are leading the charge in promoting sustainable tourism, eco-friendly practices, and responsible travel.
Summit County, with its focus on environmental stewardship and eco-tourism, is now on par with other major sustainable destinations like Sonoma County in California and Ouray County in Colorado. Together, these counties are setting new standards for tourism in the US by prioritising conservation and local economic growth. As tourism continues to rebound, these counties are taking bold steps to ensure a sustainable and prosperous future for the US tourism economy. Keep reading to discover how these counties are leading the way in transforming the U.S. tourism landscape in 2025.
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Sustainable travel is no longer just a buzzword — it’s a movement transforming how we explore the world, especially in US counties that are stepping up their game to protect the environment while welcoming visitors. As the world shifts towards more eco-conscious tourism, US counties are leading the charge, setting new standards for sustainability and responsible tourism. From California’s wine country to Alaska’s wilderness, several counties have taken the initiative to balance tourism with environmental protection, creating an unforgettable experience for eco-minded travelers. But which counties are truly making waves in sustainable travel? Keep reading to discover the top counties in the U.S. that are reshaping the future of eco-tourism in 2025.
When it comes to sustainable travel, Summit County in Utah stands out as a true pioneer. Known for its breathtaking Park City, this county has crafted a comprehensive Sustainable Tourism Plan, setting it apart as a leader in eco-conscious tourism. The county focuses on low-impact travel strategies, supporting sustainable accommodations, eco-friendly transport, and waste reduction.
Summit County promotes responsible tourism through its commitment to reducing the environmental footprint while enhancing local economic growth. With such a strong dedication to preserving its natural beauty, Summit County has become a top destination for those seeking an environmentally friendly vacation in the US. This approach not only benefits the environment but also helps to improve the overall travel experience by encouraging a balanced tourism model that values both nature and community.

Sonoma County in California is more than just wine country — it’s a beacon of sustainable tourism in the U.S. As one of the first areas to fully embrace sustainable wine-growing practices, Sonoma County has set the standard for eco-tourism in the wine industry.
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The county is renowned for its vineyards that focus on organic farming, energy-efficient wineries, and water conservation. But it doesn’t stop at wine production. Sonoma County also emphasizes responsible travel with eco-friendly hotels, sustainable dining options, and green transportation solutions.
By fostering a deep connection between nature and tourism, Sonoma County offers travelers an authentic, environmentally responsible experience that stands as a model for other U.S. counties aiming for eco-conscious growth. Whether you’re sipping on a glass of wine or hiking through the hills, Sonoma County provides the perfect mix of sustainability and luxury.

Craven County in North Carolina may not be the first place that comes to mind when thinking of sustainable travel, but it’s quickly emerging as a hidden gem in the world of eco-tourism. The county is home to eco-tourism initiatives that focus on conservation, wildlife protection, and habitat restoration. Craven County is dedicated to preserving its beautiful coastline, wetlands, and rivers while providing tourists with opportunities to explore its natural wonders through sustainable practices.
From eco-friendly hotels to nature reserves that promote wildlife conservation, this county is setting an example for how rural areas can embrace eco-tourism without compromising their natural charm. Craven County proves that sustainable travel is not limited to urban centers but can thrive in even the most serene and secluded corners of the US.
Mendocino County, located along California’s rugged coast, is another paradise for sustainable travelers. Known for its stunning landscapes, including redwood forests and beautiful coastal cliffs, Mendocino County has embraced eco-tourism as part of its identity. The county focuses on preserving its natural habitats while providing tourists with eco-friendly experiences that highlight the region’s beauty. Whether you’re hiking through the Mendocino Coast, visiting sustainable farms, or enjoying a locally sourced meal, you’re bound to experience nature at its finest. Mendocino County’s commitment to sustainable travel is reflected in its efforts to support green initiatives, local conservation efforts, and community-driven tourism. For nature lovers looking to escape into a sustainable paradise, Mendocino County is the perfect destination.

Ouray County, located in the heart of Colorado’s Rocky Mountains, is a prime destination for those seeking sustainable travel in an outdoor paradise. Known for its hot springs, hiking trails, and stunning mountain views, Ouray County combines adventure with eco-consciousness. The county has implemented sustainable tourism practices that promote low-impact activities, such as hiking, rock climbing, and wildlife viewing, while ensuring that local ecosystems are protected. With its clean air, pristine natural areas, and commitment to sustainable development, Ouray County provides the perfect mix of eco-tourism and outdoor adventure. It’s a destination where travelers can enjoy the natural beauty of the Rockies while contributing to the conservation of this environmentally sensitive region.

Door County in Wisconsin is a top destination for eco-tourism in the Great Lakes region. With its focus on preserving natural resources and promoting environmentally conscious travel, Door County has become a popular spot for travelers who want to explore the outdoors responsibly. Known for its charming coastal villages, lakeside views, and green initiatives, Door County encourages visitors to explore its outdoor wonders through sustainable practices such as eco-friendly boating, biking tours, and wildlife watching. The county has worked hard to create a balance between tourism and the preservation of its natural beauty. Whether you’re visiting its state parks or organic farms, Door County offers an authentic, eco-friendly experience that showcases the best of what the Great Lakes region has to offer.

Hancock County, located in Maine, has positioned itself as a leader in sustainable travel. The county’s emphasis on conservation, wildlife protection, and eco-tourism has made it a top destination for travelers who care about the environment. From Bar Harbor to the Acadia National Park, Hancock County is home to some of the most stunning natural landscapes in the U.S. The county offers a variety of eco-friendly activities, including kayaking, wildlife viewing, and sustainable hiking. Hancock County also supports green accommodations and local businesses that prioritise sustainability, ensuring that visitors can enjoy a vacation that aligns with their environmental values.
In conclusion, the U.S. counties leading the way in sustainable travel and eco-conscious tourism are setting a powerful example for responsible tourism in 2025. Summit County in Utah, Sonoma County in California, and Mendocino County stand out with their forward-thinking plans to balance economic growth with environmental conservation. These counties have implemented sustainable tourism strategies, focusing on eco-friendly practices, local business support, and conservation efforts that help protect their natural and cultural heritage.
For example, Summit County in Utah is actively implementing a Sustainable Tourism Plan, aiming to reduce its environmental footprint while enhancing the travel experience for visitors (Summit County Tourism Plan). Similarly, Sonoma County, known for its sustainable wine-growing practices, is a leader in promoting eco-friendly tourism (Sonoma County Sustainable Travel).
These counties, alongside others like Door County and Ouray County, are reshaping the tourism landscape by prioritising sustainability, which not only benefits the environment but also ensures long-term economic prosperity. While sustainable tourism is gaining traction, many counties still have room for improvement in terms of formalising their strategies and expanding their reach.
As more counties follow suit and integrate sustainable practices into their tourism industries, the future of eco-tourism in the U.S. looks incredibly promising. For more information on how sustainable travel is transforming communities, visit resources like Sonoma County Tourism (Sonoma County) and Summit County’s Sustainable Tourism Plan (Summit County).
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Tags: Craven, Door, eco-friendly travel 2025, Hancock, Mendocino
Monday, December 8, 2025
Monday, December 8, 2025
Monday, December 8, 2025
Monday, December 8, 2025
Monday, December 8, 2025
Monday, December 8, 2025