Super Bowl 2024: Usher’s performance makes Las Vegas hotspot for brits

Thursday, March 14, 2024

Travel trends indicate a surge in Brits opting for event holidays, as evidenced by a 41% increase in purchasing tickets for live events abroad compared to the previous year.

Sainsbury’s Bank has unveiled the most coveted events to attend this year. Despite Taylor Swift’s record-setting The Eras Tour, the Super Bowl reigns supreme.

Top Events of 2024:

1. Super Bowl 2024 – February 11
   This year’s Super Bowl, the 58th edition, will be held in Las Vegas, Nevada. Sainsbury’s Bank’s research highlights the Halftime Show as a major draw, featuring Usher.

Location: Las Vegas, Nevada, USA
Currency: USD
UK search volume: 97,000/month
UK positive sentiment: 18%
Instagram hashtags: Over 8 million

2. Coachella, April 12-21
   Renowned for its music and fashion, Coachella boasts iconic performances like Daft Punk’s pyramid and Beyonce’s “Beychella.”

Location: Indio, California, USA
Currency: USD
UK search volume: 21,000/month
UK positive sentiment: 13%
Instagram hashtags: Over 5 million

3. Eurovision in Sweden, May 7-11
   Celebrating its 50th anniversary, Eurovision promises eccentric performances in Malmö, Sweden, the birthplace of ABBA.

Location: Malmö, Sweden
Currency: SEK
UK search volume: 108,000/month
UK positive sentiment: 21%
Instagram hashtags: Over 2 million

4. T20 World Cup, June 1-29
   Spanning various US states and islands, this cricket tournament captivates Brits with its dynamic gameplay and scenic venues.

Location: USA & West Indies
Currency: Various
UK search volume: 153,000/month
UK positive sentiment: 12%
Instagram hashtags: Over 1 million

5. Tour de France, June 29 – July 21
   Starting in Italy and concluding in Nice, this year’s Tour de France offers a scenic route through Italy, Monaco, and France.

Location: Italy, Monaco, France
Currency: EUR
UK search volume: 31,000/month
UK positive sentiment: 18%
Instagram hashtags: Over 1 million

6. Six Nations Championship, Feb 2 – Mar 16
   Across six countries, this rugby tournament allows fans to travel and experience matches throughout Europe.

Location: France, Italy, Wales, Scotland, England, Ireland
Currency: EUR, GBP
UK search volume: 194,000/month
UK positive sentiment: 15%
Instagram hashtags: 408,880

Event enthusiast Ryan Lahiff from London emphasizes the unforgettable experiences gained from traveling to such events, regardless of the outcome.

Jason King, Chief Customer Officer at Sainsbury’s Bank, said: “Event travel has boomed over recent years and travellers are very motivated to seek out special and unique experiences. After limits on travel a few years ago, there is a growing interest in events outside of the UK and it’s not surprising that more people want to include something different as a part of their holiday.

“The USA has a lot to offer this year, with the Super Bowl, Coachella and T20 World Cup all taking place on this side of the globe. Then closer to home in Europe, the Eurovision Song Contest, Tour de France and Six Nations Championship all promise a fantastic line-up for visitors.

“With Sainsbury’s Bank, it’s easy to manage your money when abroad and keep track of how much you’re spending. We can’t guarantee your team will win, but we can help you with your travel money requirements.”

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