Superplastic Joins Forces with AREA15 to Launch an Immersive Venue in Las Vegas

Published on May 23, 2024

Superplastic, the iconic IP factory known for its contributions to animated entertainment, music, fashion, and collectible art toys, has announced a significant collaboration with AREA15, a leader in immersive entertainment. This partnership marks the debut of Superplastic’s animated characters in the real world.

In a groundbreaking move, Superplastic will establish an experiential venue within the AREA15 entertainment district later this year. This venture promises a fresh kind of engagement, merging Superplastic’s trademark mischief and whimsy with elements of art, hype culture, and fashion.

AREA15, situated just moments away from the Las Vegas Strip, attracts over 3 million visitors annually with its dynamic array of attractions. The addition of the Superplastic experience will enrich AREA15’s diverse offerings, which include interactive exhibits, cutting-edge technology experiences, live events, culinary delights, and globally renowned immersive attractions like Meow Wolf’s Omega Mart, Illuminarium, Five Iron Golf, Dueling Axes, and more.’

“We’re thrilled to expand the Superplastic brand and characters to immersive entertainment,” says Superplastic CEO Jennifer van Dijk, “There is no better partner for us in this space than AREA15—we have a deep interest in growing intellectual property and entertainment that blends the digital and physical worlds. This is something we can powerfully scale over time.” 

“We welcome the addition of Superplastic to our growing collection of top-tier, globally recognized brands who have selected AREA15 as the location for their first-ever experiential, brick-and-mortar attractions,” added Winston Fisher, CEO, AREA15. “Soon, our millions of visitors will have the thrill of interacting with Superplastic’s digital character universe in real life and in completely new and engaging ways.”