“Sustainable and responsible tourism is main support for Transylvanian Highlands”- Cristina Iliescu

Friday, February 9, 2024

Cristina Iliescu has been at the helm of the Transylvanian Highlands as the Destination Manager since 2019, steering Romania’s largest certified ecotourism destination towards unparalleled growth. With over a decade of experience in sustainable rural development, strategic planning, and project management, Iliescu’s journey is a testament to her dedication to eco-friendly tourism and rural empowerment.

Eco-Tourism: A Sustainable Approach

At the heart of the Romania- Transylvanian Highlands’ strategy for 2024 lies a profound commitment to eco-tourism. This approach is not just a policy but a principle, emphasizing tourism in natural, protected areas, including a network of biodiverse regions rich in unique flora and fauna. The Highlands boast picturesque castles, wooden pastures, and an array of biological treasures that form the cornerstone of its appeal. Iliescu elaborates on eco-tourism as a holistic experience, encouraging travelers to immerse themselves in nature, whether by foot, car, or bike, and to stay in locally-owned accommodations like guest houses, treehouses, and homestays.

Expanding Markets Post-Covid 19

The European and American markets have traditionally been the stronghold of the Transylvanian Highlands’ tourism sector. However, post-Covid 19, there has been a strategic pivot towards attracting tourists from new markets such as Spain and France. The region’s rich cultural tapestry serves as a unique selling point, drawing in travelers keen on exploring diverse cultural landscapes. Adventure travel, encompassing cycling, biking, and hiking, remains a pivotal aspect of the tourism offerings, catering to a growing demand for experiential and active travel experiences.

MICE Tourism: A Niche Focus

A key objective for the Transylvanian Highlands in 2024 is to carve a niche in the Meetings, Incentives, Conferences, and Exhibitions (MICE) market, particularly focusing on small, targeted meetings for top management. This strategic direction aims to showcase the region’s potential as a premier destination for corporate retreats and creative meetings, offering a blend of serene natural beauty and conducive environments for brainstorming and strategic planning.

Under Cristina Iliescu’s stewardship, the Transylvanian Highlands are set to redefine eco-tourism and sustainable travel in 2024. By focusing on the intrinsic values of nature conservation, cultural preservation, and innovative tourism strategies, the destination is poised to offer unparalleled experiences to travelers from across the globe, reinforcing its position as a leader in sustainable and responsible tourism.