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Sustainable evolution of tourism – Moving toward a greener future

Friday, September 29, 2023

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Tourism, a sector with unlimited promises and possibilities, has enthralled people worldwide with its attraction, providing the prospect of cultural exchange, adventure, and financial affluence.

Yet, this rise has highlighted the crucial need to direct tourism toward the path of eco-friendliness and sustainability.

At present, the global tourism has got on a transformative voyage, positioning itself with sustainable practices and green investment, coming to a climax with the theme of the World Tourism Day event observed on September 27th, 2023 -‘Tourism and Green Investment.’


As per the words of Antonio Guterres, UN Secretary-General of tourism, a strong catalytic agent for growth, development and mutual understanding, underlines the dynamic need for green investments in setting up of a tourism industry that profits the planet as well as the humanity.


The United Nations World Tourism Organization emphasizes the true need for rightly targeted investments to attain the Sustainable Development Goals, the roadmap of UN for an improved world by 2030. Tourism is a financial keystone, dominant to personal experiences and society.


Also, it provides the right answers to crucial challenges, the climate crisis and the important to transition towards sustainable finances. Zurab Pololikashvili, the UNWTO Secretary-General, truly emphasizes tourism’s possibility and says its immense.

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