Sustainable Tourism Boost: Germany Sees Remarkable 85% Surge in Indian Visitors

Wednesday, November 15, 2023



Tourism from India to Germany has shown robust growth, experiencing a remarkable recovery of 496% during the period from January to August 2023 compared to the same period in 2021. Known for its enchanting natural landscapes and diverse cultural offerings, Germany has become increasingly popular among Indian travelers.

Further, the German National Tourist Board (GNTB) reported that, in the first eight months of 2023, Indian visitors increased by an astounding 496 percent over the same period in 2021, highlighting the nation’s successful post-pandemic recovery. The country’s enduring appeal is evident from the increase of 85% from 2022, even though the overall figures are still 15% below the pre-pandemic level of 2019.

Furthermore, in the first half of 2023, India contributed 541,579 overnight stays, a notable increase from 339,503 in H1 2022 and a substantial growth from the modest figure of 90,843 recorded in H1 2021. This underscores India’s emergence as a key and promising market for inbound tourism to Germany within the Asian region.

In an effort to maintain this encouraging trend, GNTB revived its “Simply Feel Good” campaign last month and offered insightful advice on green travel strategies that cut down on carbon emissions. This campaign highlights Germany’s dedication to eco-friendly travel experiences, in line with the demands of environmentally conscious tourists.

Simultaneously, the ‘Embrace German Nature’ campaign, executed through partnerships with influencers and digital campaigns in the Indian market, has successfully heightened awareness of Germany’s varied natural attractions. Showcasing protected landscapes, cycling trails, rejuvenating spas, and more, the campaign strongly resonates with Indian travelers seeking immersive experiences in the wilderness.

These initiatives have markedly boosted the influx of Indian tourists, underscoring the effective alignment between Germany’s eco-friendly attractions and the discerning preferences of Indian travelers. With visitors from the region increasingly valuing environmental consciousness alongside cultural exploration, Germany is poised to provide enriching experiences to a expanding audience, remarked Romit Theophilus, Director of the German National Tourist Office in India.

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