Sustainable Tourism in the Dolomites: Balancing Growth and Environmental Preservation

Published on November 22, 2025

In the northern Italian Alps, Dolomite Mountain selfie-seeking tourists and social media influencers invade local farms. Farmers, having had enough, have started charging a €5 ($6) access fee and installing turnstiles in popular farmed tourist spots, Monte Seceda and Drei Zinnen. This trend is gaining traction. Many appreciate the balance of the farming and tourist industry with the environment, and the local livelihood. Others have simply raised their eyebrows at the farmers and their access fees. Farmers in the region are simply trying to balance the growing pressures of the commercial farming and tourist and social media industry.

The Strain of Mass Tourism on the Dolomites

The Dolomites, a UNESCO World Heritage site, have long been a sought-after destination for travelers. Known for its dramatic peaks, crystal-clear lakes, and exceptional ski slopes, it’s no surprise that visitors flock to this picturesque region. However, with the rise of social media and the explosion of influencer-driven travel, the region’s natural beauty is being increasingly commodified. As a result, locals, especially those in South Tyrol, the province that includes iconic destinations like Monte Seceda and Drei Zinnen, are grappling with the overwhelming number of visitors.

The problem is particularly pronounced in locations like Monte Seceda, an 8,264-foot peak that offers panoramic views of the Dolomites’ Odle Peaks. Another hotspot, Drei Zinnen, is famous for its rock formations and serene lakes, which also make it a favorite for tourists, skiers, and photographers alike. Both sites have seen their visitor numbers soar, much to the dismay of local farmers who feel the negative impacts of this tourism boom.

Turnstiles and Fees: A Local Solution to Overcrowding

In response to the escalating numbers of visitors passing through their properties, farmers in South Tyrol have taken a bold step: the installation of turnstiles and the imposition of an entry fee. This move, initiated in summer 2025, has been controversial but also effective. As many as 4,000 tourists now pass through the turnstiles daily in some areas, creating a steady flow of income but also raising concerns about its legal implications.

The farmers argue that the increase in tourism has caused significant damage to the landscape. “So many people come through here every day, everyone goes through our properties and leaves trash,” said Georg Rabanser, an Italian snowboarder and landowner at Seceda. Rabanser, along with other farmers, sees the turnstiles as a “cry for help” to address the environmental degradation and overcrowding caused by mass tourism.

While the entry fee may seem like a small price to pay for access to some of the most photographed locations in the world, it highlights the tension between preserving natural landscapes and accommodating the demands of modern tourism.

Legal and Political Controversies: The Response from Local Authorities

The move to charge for access to private land has not gone unnoticed. Some local tourism agencies have raised concerns, arguing that the turnstiles violate Italian laws, which mandate free access to natural landscapes like the Dolomites and Alps. In addition, regional governments have begun to voice their concerns, with some questioning the legality of the farmers’ actions.

Local governments, including the governor of South Tyrol, have called on the Italian government to take action and regulate the influx of visitors. While the national government’s response has been muted, regional authorities have assigned park rangers to redirect tourists away from private properties and to enforce rules designed to protect the area.

As the winter season approaches, nature itself will provide a temporary solution. When snow begins to fall, the trails that are easily navigable in the summer become more challenging or altogether impassable. This natural barrier will likely reduce foot traffic, but locals worry that when the weather improves, the problem will return.

The Role of Instagram and Social Media in Tourism Trends

The rise of social media has played a significant role in the explosion of tourism to the Dolomites. Instagram, in particular, has made the area a must-visit destination for travelers seeking the perfect shot. As influencers flock to the region to showcase its beauty to their followers, the number of visitors has increased exponentially, causing an undue strain on local infrastructure and the environment.

For businesses in the tourism sector, this trend has been a double-edged sword. While increased tourism brings in much-needed revenue, it also presents significant challenges related to overcrowding, waste management, and environmental protection. The farming community, in particular, is directly impacted by the negative side effects of mass tourism, such as littering, erosion of the landscape, and disturbances to daily life.

Exploring Alternatives: Off-the-Beaten-Path Destinations in the Dolomites

For those who want to avoid the crowds and the frustrations of visiting the most popular tourist spots, the Dolomites still have hidden gems that remain relatively untouched by mass tourism. While the turnstiles and fees at Monte Seceda and Drei Zinnen may deter some visitors, exploring the quieter corners of the Dolomites offers a chance to experience the region’s natural beauty without the hustle and bustle of the tourist hotspots.

Ortisei, a charming village nestled in the Dolomites, offers a peaceful alternative to the crowded tourist spots. Known for its pedestrian-friendly streets lined with cafes, shops, and restaurants, Ortisei is a welcoming destination for those looking to relax and enjoy the local culture. The village also offers direct cable car access to Seceda, allowing visitors to enjoy the breathtaking views without the overwhelming crowds.

In addition to Ortisei, other towns and villages in the Dolomites, such as Brixen and the Eisack Valley, are gaining popularity among travelers seeking a quieter, more authentic experience. These locations offer opportunities to explore vineyards, organic wineries, and scenic mountain landscapes, far removed from the heavy foot traffic of the more popular sites.

Sustainable Tourism: A Path Forward for the Dolomites

The dilemma facing farmers in the Dolomites reflects a broader challenge in global tourism: balancing the needs of tourists with the preservation of natural and cultural heritage. While the turnstiles and fees may be a temporary solution, they highlight the need for sustainable tourism practices that prioritize environmental stewardship while allowing local communities to benefit economically.

To address these challenges, tourism authorities in Italy must work with local communities, environmentalists, and businesses to develop regulations and initiatives that protect the Dolomites’ landscapes. Strategies such as promoting off-the-beaten-path destinations, implementing eco-friendly tourism practices, and encouraging responsible tourism could help preserve the Dolomites for future generations while supporting local economies.

Balancing Tourism Growth and Environmental Protection

The Dolomites continues to be one of the most popular mountain ranges in the world. However, the steady increases in the number of tourists presents numerous opportunities balanced with challenges. Because of the growing interest in the mountains, the Dolomites tourists farmers are put in place to alert the tourism industry and policymakers of the growing interest so that it may be approached in a balanced and fair focused way. If tourism in the Dolomites and Italy is to be balanced to continue to be sustainable, it is essential to promote the less visited locations and moderate tourism.