Swim Creative Would Build up the Marketing Strategy to Sell Superior to Tourists

Tuesday, April 19, 2022

At its Tuesday, April 19^th, meeting, the Superior City Council, will think about a contract for marketing services to promote the city as a tourist destination. The tourism development commission has sanctioned a contract with Swim Creative Thursday, April 14^th.

Swim Creative, under the terms of the agreement for a sum of $250,000, will build up a marketing plan and outreach through Dec. 31^st, 2024. For three years, the contract could be extended by mutual agreement and can be terminated without cause by either party with 90 days notice.

Swim Creative, the Duluth-based company, will have to provide the city with quarterly progress reports that include key progress indicators.

The city council will consider the agreement at 6:30 p.m. Tuesday in the Government Center boardroom.

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