Switzerland Shatters Tourism Records with Over Twenty-Five Million Summer Stays, Led by U.S. Visitors and Alpine Charm: Know More

Published on December 15, 2025

Switzerland’s hotel industry has achieved a significant milestone this year, surpassing 25 million overnight stays for the first time in history. This record was revealed in the latest figures released by the Federal Statistical Office (FSO), highlighting an impressive performance for the Swiss tourism sector. Between May and October 2025, Swiss hotels recorded 25.1 million stays, a 2.6% increase from the previous record set in 2024. This marks the third consecutive year that the Swiss hotel sector has achieved a new all-time high in inbound tourism.

The results show a strong recovery and resilience in Switzerland’s tourism industry, despite challenges such as the expensive Swiss franc. The country’s appeal as a summer destination continues to thrive, with both international and domestic visitors contributing to the booming numbers.

The Role of International Visitors in Switzerland’s Growth

The majority of overnight stays in Switzerland came from international visitors, who accounted for 13.4 million stays — the highest number seen in decades. This surge in inbound tourism highlights Switzerland’s ongoing appeal, even amid global economic challenges. On the domestic front, Swiss tourists contributed 11.7 million stays, reflecting a healthy internal travel market as well.

The United States emerged as a key player in this influx of international visitors. American tourists accounted for a record 2.5 million overnight stays, marking a 3.1% rise compared to the previous year. This figure represents the highest number of U.S. visitors to Switzerland since 1985. The growth in American tourism can be attributed to several factors, including the Swiss Alps’ appeal as a summer escape and the overall strength of the Swiss tourism infrastructure.

European Visitors Drive Strong Demand for Cooler Temperatures

Switzerland also saw a notable increase in European tourism. Visitors from within Europe accounted for a 3.8% rise in stays, with many choosing the Swiss Alps as a destination to escape the summer heat. Switzerland’s reputation as a cooler alternative to many hotter European destinations has bolstered its popularity, especially during periods of extreme temperatures in southern Europe.

However, the figures also revealed declines in visitors from some regions. Tourism from Gulf countries, India, and South Korea saw a reduction in overnight stays, pointing to changing global travel patterns. While these declines are significant, they are balanced by the positive growth seen in other regions, particularly from North America and Europe.

Signs of Revival in Chinese Tourism

Chinese tourism to Switzerland, which had been significantly impacted by the COVID-19 pandemic, is showing signs of recovery. Overnight stays by Chinese visitors rose by 11.1% compared to the summer of 2024. Despite this increase, the number of Chinese tourists remains around 42.8% below pre-pandemic levels from 2019. This data reflects a gradual recovery, though it is clear that full recovery for the Chinese market will take time. Nevertheless, the positive trend is a hopeful indicator for future growth in this important market.

The Alps: Europe’s “Ice House” Amid Heat Waves

One of the key factors driving this surge in tourism is the climate trends in Europe. A study by the KOF Swiss Economic Institute at ETH Zurich published earlier this year noted the increasing advantages of the Alpine climate during European heat waves. The study referred to the Alps as an “ice house of Europe,” highlighting Switzerland’s growing role as a cool refuge for travelers seeking relief from scorching temperatures in other parts of the continent.

The combination of cool mountain air, breathtaking scenery, and Switzerland’s strong tourism infrastructure has made the country an attractive destination for international tourists. Despite the high Swiss franc, which traditionally makes Switzerland a more expensive destination, the allure of the Alps and the promise of a comfortable summer climate have proven strong enough to outweigh any potential concerns.

Swiss Hotels Heading into Winter with Strong Momentum

With three consecutive record-breaking summers behind them, the Swiss hotel industry is entering the winter season with renewed confidence. The continued strength of inbound tourism means that Swiss hotels and the broader tourism sector are well-positioned for success as they head into the colder months. As winter sports and holiday tourism continue to play a key role in the economy, there is a growing sense of optimism that the Swiss Alps will maintain their appeal year-round.

The ability of Swiss tourism to thrive in the summer season sets a strong foundation for the upcoming winter months. Ski resorts and winter destinations, renowned for their world-class infrastructure and stunning landscapes, are expected to see a surge in bookings as winter tourism grows.

Switzerland’s Resilient Tourism Sector: A Year-Round Destination

Switzerland’s tourism sector is showing remarkable resilience, with the Alpine climate and high-quality infrastructure playing crucial roles in its sustained success. The record-breaking summer season in 2025 serves as a testament to the strength of Swiss tourism, which is built on solid foundations of natural beauty, luxury services, and adaptability in the face of changing global travel patterns.

Swiss hotels and resorts are confident that the momentum built in the summer will carry over into the winter season, solidifying Switzerland’s status as a year-round destination. The combination of winter sports, mountain tourism, and a growing focus on sustainability will continue to attract travelers from around the world.

Conclusion: A Bright Future for Swiss Tourism

Switzerland’s tourism industry is entering a new phase of growth and resilience, bolstered by record-breaking summer statistics and an ongoing commitment to sustainability and quality service. The Swiss hotel industry’s ability to adapt to climate trends, appeal to international markets, and leverage its stunning natural surroundings has set the stage for continued success. With a strong summer behind them, the Swiss Alps are ready to welcome even more visitors in the upcoming winter months, reinforcing the country’s position as one of the most coveted travel destinations in Europe.