Sydney Flights Spark Surge in Margaret River Region Visits

Saturday, November 18, 2023

Tourism Minister Hon Rita Saffioti MLA and Jetstar Group have launched a direct Sydney to Busselton Margaret River flight, which is estimated to draw 50,000 annual visitors to the famed wine area.

Evan Hall, CEO of Tourism Council WA, expressed excitement about the aircraft, emphasizing its potential to attract travelers looking for shorter, direct flights to Margaret River. The aircraft also opens up new options for interstate travel, such as road excursions from Busselton to Albany and the Great Southern region.

The flight’s intentional timing coincides with the Sydney school holidays in 2024, allowing WA to extend its peak regional tourism season after the local school holidays end. This unique scheduling advantage allows Sydney families to organize trips during peak travel season.

“With staggered school holidays between Western Australia and New South Wales, we can offer an exceptional experience for families across Australia during their peak travel period,” stated Mr. Hall. The new service is intended to entice visitors from New South Wales, particularly families looking to explore both Perth and regional Western Australia in a single trip.

A Sydney family, for example, may attend a major event in Perth, then embark on a spectacular week-long car trip to the South West before flying home from Busselton Margaret River Airport. With increasing demand from interstate visitors expected following WA’s school holidays, the effort is positioned to create more jobs and assist the local economy in the long run.

This deliberate step not only expands travel possibilities but also establishes Margaret River as an accessible and desirable destination for a diverse range of Australian travelers. Experience Margaret River’s allure with the convenience of direct Sydney flights, ushering in a new era of regional tourism and economic prosperity.

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