Syria’s “Tamayouz” Card Unveiled: A Groundbreaking Discount Initiative Set to Boost Domestic Tourism in 2026

Published on December 22, 2025

In an exciting move to strengthen Syria’s domestic tourism sector, the Syrian Ministry of Tourism has launched the “Tamayouz” card, a significant step towards modernising the country’s tourism industry. The initiative, which was launched in collaboration with the private sector, seeks to make domestic travel more affordable and appealing to Syrians. The “Tamayouz” card is set to provide up to 50% off at over 70 participating establishments across Syria, with plans to expand the network in the coming years.

This initiative is especially noteworthy because it is part of the government’s overall strategy to establish a structured culture of tourism discounts. The programme, which is scheduled to launch in early 2026, is expected to have a significant impact on Syria’s tourism industry, benefiting both the domestic market and tourism businesses.

What the “Tamayouz” Card Offers to Syrian Citizens

The “Tamayouz” card offers an exciting range of benefits for its holders, especially in the initial phase. Discounts are available at more than 70 partner establishments, including hotels, resorts, chalets, and travel agencies. These discounts will be renewed on a monthly basis, ensuring that cardholders enjoy fresh deals each month.

The card is currently set up to benefit government employees as part of its pilot phase, with plans to open up the benefits to a broader audience once the programme is fully rolled out. By offering these attractive discounts, the Ministry of Tourism is hoping to encourage domestic tourism, making it more accessible for Syrians to explore their country’s rich cultural and natural landscapes.

Plans for Expansion of the “Tamayouz” Card

The Ministry of Tourism’s commitment to growing this initiative is evident in its strategic roadmap for the programme. By the end of 2026, the “Tamayouz” card is expected to include up to 300 partner establishments, expanding the range of discounts and benefits available to cardholders. This expansion will cover a wide array of tourism-related businesses, including more hotels, resorts, restaurants, and travel agencies, thus significantly enhancing the diversity and sustainability of the offerings.

The government’s plans include broadening the card’s scope to attract leading international tourism discount programmes, which will align Syria with global tourism trends and help position it as a competitive player on the international tourism map. This vision of a structured discount programme is in line with the Syrian Ministry of Tourism’s ongoing efforts to highlight Syria’s civilizational, historical, cultural, and natural assets to the world.

Collaboration with the Private Sector

A key component of the “Tamayouz” programme is its collaboration with the private sector. The programme is being supported by a wide range of Syrian businesses, including tourism service providers and related economic activities. The private sector’s involvement ensures the sustainability and long-term success of the programme, as it provides exclusive offers and promotions that are tailored to the needs of the tourism market.

By involving the private sector in this initiative, the Ministry of Tourism hopes to create a strong public-private partnership that enhances Syria’s tourism appeal and boosts economic activity in the sector. The cooperation between public institutions and private businesses is intended to foster a sense of unity and drive forward Syria’s tourism recovery, which has faced significant challenges in recent years.

Smart App to Enhance the “Tamayouz” Experience

In addition to the smart plastic card, a web-based application is being developed to complement the programme and make it easier for cardholders to access discounts and rewards. The app will feature an interactive map that will help users locate participating establishments, making it easier for tourists to plan their trips and take full advantage of the discounts available.

The points-based rewards system will be another exciting feature of the app, allowing cardholders to accumulate points with each transaction, which can later be redeemed for additional benefits. This feature is expected to further incentivize users to engage with the programme and encourage repeat use of the card.

One of the most practical features of the app will be the instant discount capability, enabled by QR codes or barcodes. This will allow users to redeem their discounts easily and efficiently, whether they are booking a hotel room, booking a tour, or purchasing services from participating establishments. To ensure a smooth experience for users, technical support will be provided to assist with any questions or issues regarding the card or app usage.

The Role of Participating Establishments and Their Responsibilities

For the “Tamayouz” programme to succeed, participating establishments will play a vital role in delivering consistent and reliable discounts to cardholders. These businesses will be required to apply the approved discounts on a daily basis, including during official holidays, ensuring that the programme’s offerings remain accessible throughout the year.

By committing to these guidelines, participating businesses will not only contribute to the growth of domestic tourism but also benefit from increased visibility and customer engagement. As more establishments join the network, the programme’s influence will continue to grow, positioning Syria as a competitive destination for domestic tourists and possibly, in the future, for international visitors as well.

Strategic Importance of the Program for Syria’s Tourism Sector

The introduction of the “Tamayouz” card is a major milestone in Syria’s efforts to rejuvenate its tourism sector. By providing discounts and rewards, the programme is expected to encourage more Syrians to travel within their own country, rediscovering its rich cultural and historical sites while also supporting the local tourism economy. This initiative will not only make tourism more affordable for local residents but also promote a sustainable and thriving tourism industry in Syria.

Through its partnership with the private sector and its expansion plans, the Ministry of Tourism aims to create a robust framework for future tourism discount programmes that can be adapted to international standards. This vision of a structured, incentive-driven tourism model aligns with Syria’s broader goal of integrating into the global tourism market and showcasing its assets to the world.

Conclusion

The introduction of the “Tamayouz” card represents a bold and innovative step for Syria’s tourism industry. This initiative has the potential to boost domestic tourism, attract international attention, and foster long-term partnerships, making it a game changer in the sector. The collaboration between the Ministry of Tourism and the private sector, as well as the implementation of a digital app, will increase the programme’s accessibility and success.

As Syria seeks to revitalise its tourism industry, initiatives such as the “Tamayouz” card will play an important role in shaping the country’s tourism future, promoting both domestic and international travel and creating new opportunities for businesses in the sector. By highlighting Syria’s cultural, natural, and historical treasures, the programme will help position the country as a one-of-a-kind and appealing Middle Eastern destination.