The travel and tourism industry stands on the brink of a technological revolution driven by artificial intelligence (AI). Over the next decade, AI is set to enhance personalisation for travellers and significantly improve industry-wide efficiency.

The travel industry is on the brink of a technological revolution, driven by mixed reality and AI. These innovations are set to transform how customers imagine and book their travel experiences while promoting sustainable practices.

AI Apex Asia 2024 spotlights Asia’s rising influence in AI, setting a new standard for regional cooperation and tech leadership.