Rotorua tourism gets a major boost with $4.5 million in funding aimed at attracting Asian and Australian tourists to New Zealand’s North Island.

The collaboration between the UK, Germany, and Ireland, through Agoda’s strategic partnership with Premier Inn, is set to revolutionize the European travel landscape for Asian tourists.

In summer 2025 peak season, tourist arrivals in the US are significantly lower than expected, while Europe is basking in the accolade of the world’s most sought-after travel destination and pulling in millions drawn by cultural diversity, scenic splendor, and economies of cost.

Europe’s tourism industry is booming in 2025, with millions of visitors flocking to its sun-soaked destinations. However, challenges such as declining US travel, infrastructure strains, and shifting tourism trends from Asia are shaping the summer travel landscape.

Bogota sees a tourism boom with a 20-fold rise in Chinese visitors as China and Hong Kong strengthen travel ties with Colombia through culture and commerce.

Vietnam welcomes over six million international tourists in Q1 2025, marking a record-breaking surge fueled by bold reforms, rising demand, and strong revenues.

Prague’s tourism sector has demonstrated remarkable resilience and growth in 2024, making it one of the standout destinations in Europe. With an 8% year-on-year increase in visitors (5.87 million by September), the city has outpaced many of its regional counterparts. Let’s compare Prague’s performance with other notable European destinations to provide a clearer perspective on its achievements.

Thailand has recorded a remarkable influx of 32.7 million international visitors from January 1 to December 8, 2024,

Asia accounts for 80% of foreign arrivals in Vietnam, with major contributions from the RoK, China, Taiwan, and Japan, driving strong tourism growth in 2024.

Hanoi leads Vietnam in international tourism arrivals, surpassing Ho Chi Minh City, as the country targets 18 million foreign visitors in 2023, approaching pre-pandemic levels.