U.S. Senators introduce the bipartisan VISIT USA Act to restore funding for Brand USA, aiming to boost tourism for major events like the 2026 FIFA World Cup.

Discover how the Sell Your Way to the USA program elevated travel advisors’ expertise in 2025 with hands-on experiences in top US destinations.

The Hospitality Sales & Marketing Association International (HSMAI) has recognized Brand USA’s Senior Vice President of Innovation and Chief AI Officer,

Brand USA launches a new digital hub, “America the Beautiful Game,” to boost tourism ahead of the 2026 FIFA World Cup, offering road trips and key attractions for visitors.

Washington and Florida joins with Texas, Pennsylvania, Missouri, California, and other key states, are set to experience a significant tourism boom as Brand USA unveils its new digital platform, “America the Beautiful Game.” The initiative, launched ahead of the 2026 FIFA World Cup, aims to turn the influx of soccer fans into long-term U.S. travelers by offering personalized travel itineraries that connect World Cup venues with must-see attractions across the country.

Brand USA launches a new digital platform to attract FIFA World Cup visitors, offering road trip itineraries and activities to enhance US tourism.

From the glamour of Los Angeles to the historic elegance of Washington D.C., and the sun-drenched coastlines of Miami and Naples

Brand USA funding restored ahead of 2026 boosts tourism growth in Virginia, Tennessee, Pennsylvania, Colorado, North Carolina, and Indiana.

US government restores 80% of Brand USA funding, boosting tourism growth in Nevada, New Jersey, and more ahead of 2026.

The U.S. government restores 80% of Brand USA funding, enabling Florida, Texas, California, Missouri, Hawaii, Massachusetts, and more to boost tourism growth ahead of the 2026 World Cup.