Dubai is witnessing a new travel trend as viral TikTok products transform ordinary food shopping into a global tourism experience. Travellers are now exploring supermarkets, speciality stores and local food markets to discover unique flavours, regional products and shareable experiences, adding grocery discoveries to their Dubai itineraries.

Russia, Saudi Arabia, India and other countries are contributing to the UAE tourism boom as the emirate’s tourist destinations enjoy growing visitors numbers. With expanded global connectivity and an abundance of luxury offerings, Dubai, Ras Al Khaimah and Abu Dhabi are seeing increased visitation and set to welcome millions of travellers seeking resorts, attractions and adventures in 2026.