Tampere, Finland, and Dubrovnik, Croatia, win European Smart Tourism Awards for 2026, recognised for their advancements in sustainability and digitalisation.

Koh Mak, Thailand’s hidden gem, thrives by protecting its natural beauty and culture through strict land ownership and community-driven tourism rules, avoiding mass tourism.

Vang Vieng, Laos, is under review for the ASEAN Clean Tourist City Award 2026, focusing on sustainability, cleanliness, and eco-tourism practices to attract visitors.

Germany has chosen Skopelos as the ultimate eco-friendly destination in Greece for 2026, spotlighting its unparalleled natural beauty and commitment to sustainability.

The EU has unveiled a powerful new toolkit to revolutionize tourism, promoting sustainability, eco-conscious travel, and responsible tourism across Europe’s destinations.

Costa Rica unveils a new brand identity, emphasizing sustainability, innovation, and hospitality to enhance its appeal as a leading MICE destination.

Helsinki, Finland, is ranked the world’s most sustainable tourist city again, leading with eco-friendly hotels, transport, and green energy.

Tuvalu, the least-visited country in the world, offers pristine beaches, crystal-clear lagoons, and abundant marine life for those seeking a tranquil getaway.

In 2025, Ibiza leads Spain’s tourism revolution, blending culture and sustainability to redefine eco-friendly travel and set a global benchmark for responsible tourism.

Octola is the first travel destination to monitor ultrafine air quality, offering a unique experience for eco-conscious travelers seeking clean, healthy environments.