The Jamaica Tourist Board’s new digital campaign, “There’s Always More to Jamaica,” is inviting travelers from the United States, Canada, the United Kingdom, Germany, and France to explore the island’s rich cultural tapestry in a way that goes beyond the typical tourist experience.

Explore Jamaica’s South Coast through a new documentary series by the Jamaica Tourist Board, highlighting its culture, people, and hidden gems.

In a significant community-driven initiative, American Airlines has teamed up with the Jamaica Tourist Board to revitalize the sports fields at St. James High School in Montego Bay.

In honor of its 70th anniversary, the Jamaica Tourist Board is commemorating seven decades of promoting the island’s rich culture and vibrant tourism industry.

Jamaica is rewriting the playbook on sustainable tourism — and it starts with investing in people. At the heart of its ambitious vision for the next era of travel is a clear message: the strength of Jamaica’s tourism industry lies …

In celebration of the Jamaica Tourist Board’s (JTB) 70th anniversary, the organization has launched a landmark initiative, ‘70 Days of Love’, designed to offer visitors exclusive deals to Jamaica. This campaign, which runs through April 2026, includes up to 35% …

Jamaica’s inclusion in Virtuoso’s luxury network opens new global opportunities for affluent travelers, with exclusive events and initiatives planned for 2025.

Boutique Travel Services hosts its largest summit to date in Jamaica, combining business growth with social responsibility, as advisors learn, explore luxury resorts, and give back to local communities.

A historic move, Jamaica’s Ministry of Tourism has chosen global superstar athlete Usain Bolt to serve as Global Tourism Ambassador for the island nation. The appointment, announced by Hon. Edmund Bartlett, Minister of Tourism, is not symbolic at all—it signifies …

Usain Bolt’s new role as Jamaica’s Global Tourism Ambassador sparks global excitement, aiming to catapult the island into a top-tier travel destination again.