Japan’s inbound tourism sees record visitor numbers in 2025 even as China’s official travel advisory slows Chinese arrivals and impacts travel patterns.

Japan’s tourism continues to grow, with a 10.4% rise in visitor arrivals in November 2025, reaching over 39 million for the year, despite ongoing diplomatic tensions with China.

Japan and Vietnam lead Asia’s travel rebound in 2025 with record visitor numbers, pointing to a tourism boom reshaping global travel patterns.

Tsukiji Outer Market in Tokyo requests tourists to stay away in December to prevent accidents during the busy shopping season, as Shibuya’s NYE event is also canceled.

In 2025, nostalgia tourism is booming! Slovenia, Chile, Japan, and Portugal are leading with cultural heritage, emotional travel, and sustainable tourism experiences.

Japan and global travel winners take centre stage as Ultra Luxury travel awards highlight top destinations, hotels and airlines for 2025.

Japan welcomes a record number of tourists in October 2025, but challenges like overtourism and visitor behavior arise as inbound travel continues to surge.

JTB and JR Tokai introduce ‘LUGGAGE EXPRESS,’ a luggage delivery service for international travelers between Tokyo and Kyoto, offering convenient, hands-free travel.

Japan tackles overtourism with strategies for regional dispersal, etiquette campaigns, and infrastructure improvements to balance growing international demand.

Japan tourism is booming in 2025 with nearly 1M Chinese visitors in July. Inbound travel is on track to surpass 40M arrivals this year setting a new record.