As new snowfall covers the area, Kashmir’s tourism sector is seeing a much-needed revival as visitors return to its famous locations, Gulmarg, Sonmarg, and Pahalgam.

The first snowfall in Kashmir has sparked a massive surge in winter tourism bookings, revitalizing local businesses and travel operators.

Kashmir is set to reclaim its position as India’s top adventure tourism destination with the Adventure Tour Operators Association of India’s bold efforts to revive and promote the region.

Forty cyclists in Kashmir raise awareness for good governance and adventure tourism, pedaling from Ganderbal to Manasbal, overcoming weather challenges.

Discover how the anticipated snowfall in Kashmir is set to improve air quality and revitalize winter tourism as Chief Minister Omar Abdullah reviews readiness.

Due to the Adventure Tour Operators Association of India’s (ATOAI) unwavering focus on safe and sustainable growth, Kashmir is regaining its position as India’s top destination for adventure tourism.

As Kashmir’s tourism struggles with low occupancy, stakeholders hope fresh snowfall and winter events like the Gulmarg Winter Games will revive the sector this season.

Skål International India made history with the installation of its 20th club in the country, Skål International Kashmir, in Srinagar on November 29, 2025. This significant milestone was marked by a grand ceremony at the Taj Dal View, with the Chief Minister of Jammu & Kashmir, Omar Abdullah, presiding over the inauguration.

Drung in Gulmarg reopens for tourists after months of closure, sparking hopes for a thriving winter tourism season in Kashmir. Tourists, get ready!

Kashmir’s winter tourism has been revitalized following the first snowfall of the season, igniting a remarkable surge in both domestic and international visitors.