Accor appoints Karelle Lamouche to lead 3,000 hotels across Europe and North Africa, strengthening regional tourism and hospitality growth.

Tunisia’s tourism sector bounces back with over 5.3 million tourists in 2025, driven by cultural heritage, safety measures, and strong British interest.

The Foreign Office updates travel advice for UK holidaymakers, warning against travel to certain areas in Tunisia due to safety concerns activities.

Marrakech, the vibrant heart of Morocco, is a city where age-old traditions blend seamlessly with modern creativity. Steeped in centuries of rich culture, the soul of Marrakech can be experienced through its time-honored practices, artistic expressions, and commitment to preserving …

Morocco is celebrating a significant milestone in its tourism sector. According to the Ministry of Tourism, the country welcomed 8.9 million tourists in the first half of 2025, marking a 19% increase compared to the same period in 2024. This …

Summer in Casablanca, Morocco’s most dynamic city, offers an exciting mix of history, culture, modernity, and relaxation. Often overshadowed by its more famous counterparts like Marrakech and Fes, Casablanca (or Casa, as locals affectionately call it) stands out for its …

As overtourism protests intensify across major European destinations like Spain, France, Italy, and Portugal, a growing wave of international tourists — particularly from the UK — are redirecting their travel plans toward North African countries such as Egypt, Morocco, and Tunisia.

British tourists are increasingly choosing Morocco over traditional European holiday spots, driven by a powerful combination of affordability, cultural richness, and high-quality hospitality experiences.

In the first quarter of 2025, Morocco has once again solidified its position as North Africa’s tourism leader, continuing to outperform its regional competitors.

In a remarkable move for the luxury travel industry, Hilton Hotels & Resorts has announced an exciting partnership with Middle East For Nile Cruisers to launch the Waldorf Astoria Nile River Experience, a new high-end river cruise scheduled to debut …