China’s Golden Week 2024 shows promising signs of recovery in outbound travel, with a 40% rise in overseas trips and record-breaking gambling revenues in Macau. Middle-class spending trends are shifting towards experiences over material goods, adding hope to Beijing’s stimulus efforts.

Japan’s tourism sector shows modest year-on-year growth in June 2024, but sales remain significantly below pre-pandemic levels. Explore the trends in domestic, outbound, and inbound travel.

Japanese outbound travelers totaled 930,000 in June 2024, marking a 38.8% decline compared to June 2019. The Japan National Tourism Organization reports a gradual recovery, with significant increases in flights and seats from Haneda and Fukuoka airports.