Spain overtakes Vietnam as travelers seek alternatives to Middle East.

Bulgaria and Finland are emerging as major 2026 tourism hotspots as travellers increasingly seek safe, peaceful and refreshing holiday experiences, with Bulgaria attracting visitors through its Black Sea beaches while Finland draws tourists with cool-weather adventures, nature escapes and calm landscapes.

Slovenia, Montenegro, Oman and Georgia emerge as the safest travel swaps of 2026 as travellers seek peaceful alternatives to crowded hotspots.

Switzerland, Austria, France and Italy attract luxury travellers as Middle East conflict and advisories shift demand toward safe European destinations.

Tokyo, Sydney, Lisbon & Paris drive tourism growth in Japan, Australia, Portugal & France as most liveable cities 2026 boost global travel demand

LGBTQ+ Travelers Are Changing How They Explore the World, New Survey Finds