Alipay+ sees a rise in payments from tourists in South Korea, especially in Seoul, Jeju, and Busan, enhancing convenience for international visitors.

Seoul ranks 10th as one of the world’s most attractive travel destinations, thanks to its rich culture, modern infrastructure, and focus on high-value tourism.

Virgin Atlantic’s new direct flights to Seoul, starting in March 2026, offer travelers easy access to South Korea’s vibrant culture, shopping, and festivals.

Seoul Beauty & Wellness Tourism introduces one hundred destinations, offering wellness, cultural heritage, and urban beauty for travelers in South Korea.

Discover Seoul’s new Beauty and Wellness Tourism initiative, offering 100 curated destinations for wellness, relaxation, and cultural exploration in the heart of the city.

Itaewon Film Festival 2025 transforms Seoul’s cultural landscape, merging cinema, community, and tourism into a global travel experience.

The U.N. Participation Memorial Festival opens in Seoul, South Korea, honoring global cooperation, cultural exchanges, and historical significance for tourists

The government of Seoul cracks down on unlicensed tour guides, aiming to improve tourism quality and protect foreign visitors in South Korea.

Seoul’s “Absolutely in Seoul” campaign, starring JENNIE, hits 600 million views, setting a new tourism record and boosting global interest in the city.

The Seoul International Fireworks Festival at Yeouido Hangang Park, with stunning displays and entertainment, is set to attract thousands this October 2025.