Thailand unveils “The New Thailand” vision for 2026, focusing on sustainable growth, quality experiences, and global tourism leadership to reshape the nation’s travel industry.

Thailand’s tourism industry is experiencing a breathtaking deterioration of Chinese tourist arrivals that is sending the previously hegemonic market into a state of panic with safety fears, intense intra-regional competition, and changing travel mood sending millions to alternative destinations.

Thailand has revised its 2025 tourism forecast, now expecting over thirty-five million foreign visitors, down from previous projections due to emerging global challenges.

Explore Thailand’s tourism evolution, with key updates on earthquake impacts, travel advisories, new airline routes, infrastructure projects, and cultural tourism trends in 2025.

Thailand invites travelers to a spectacular tourism and culture showcase, uniting global tourism leaders, vibrant performances, and exclusive travel opportunities.