Saudi Arabia leads global tourism in 2025, driven by Vision 2030 megaprojects, diplomacy, and record international arrivals amid social and ethical scrutiny.

Thailand, long hailed as Southeast Asia’s tourism powerhouse, is now facing an unexpected reality—standing shoulder to shoulder with nations like the United States, Australia, Cuba, Jordan, and Iran in grappling with a significant drop in international tourist arrivals.

Marathon County outpaces Lewis, Door, Moore, Holmes, Cape May, and Sevier—yes, you read that right. In a stunning twist in the 2025 travel economy, Marathon County has surged ahead, clocking an astonishing four hundred ninety-seven million USD economic impact from tourism.