Explore Thailand’s tourism performance for 2025, with insights into key markets like Malaysia, China, and India, and the bold strategy for 2026 growth.

Thailand aims for 12 million international visitors this high season, with key events like the Amazing Marathon, Loy Krathong, and Vijit Chao Phraya Light Festival driving tourism.

By 2025, Phuket has skillfully navigated the dual imperatives of accelerated tourism expansion and environmental stewardship by consciously courting premium, discerning visitors.

Singapore sets a bold tourism target of twenty-two billion US dollars for 2025, pushing forward despite rising US tariffs and global economic uncertainty.