Taiwan Brings Warmth and Adventure to London with Creative Bus Promotion

Published on December 13, 2025

In a very encouraging development for the Taiwan tourism sector, London’s buses are now adorned with colorful design themes that take inspiration from this country. This campaign, which has been launched with the aim of raising awareness about Taiwan as a tourist destination, includes the artwork of a London-based illustrator named Hannah Gibson, who is known by her professional name, Hanzsiie. This is a part of Taiwan’s plans to attract more tourists from other countries, which are being drawn to the warmth that Taiwan offers.

A Creative Collaboration Between Taiwan’s Tourism Administration and Hanzsiie

Hannah Gibson, a British illustrator whose past clients include well-known brands such as Honda, Spotify, and Fortnum and Mason, was inspired by her recent trip to Taiwan in May. After experiencing the warmth and beauty of the island, Gibson felt compelled to translate her travel experiences into art. She designed a series of postcards reflecting the cultural highlights and landscapes she encountered, from the vibrant temples and hot springs to the bustling streets and natural wonders of Taiwan.

While in London, Gibson noticed advertisements for Taiwan’s tourism campaigns and decided to reach out to Taiwan’s Tourism Administration with an idea for a larger, more impactful project. Her proposal to decorate London’s iconic buses with her designs was met with enthusiasm, and the collaboration quickly came to life.

Bringing Taiwan’s Culture to London’s Iconic Buses

Unlike the traditional red buses that have become a symbol of London, these promotional buses stand out with bright yellow exteriors featuring stunning illustrations that showcase the essence of Taiwan. The artwork includes imagery of Taiwan’s renowned temples, scenic hot springs, tranquil beaches, lush forests, and the vibrant fireworks display at Taipei 101. These captivating designs highlight the diversity of experiences Taiwan offers, from natural beauty and historic sites to modern, cosmopolitan attractions.

The bus designs are not just visually appealing; they carry a message intended to draw tourists into the heart of Taiwan. The slogan “Step into Taiwan, Warmth, All Year Round” is emblazoned across the buses, reflecting the warmth and hospitality Taiwan is known for. This slogan encapsulates the inviting spirit of the country, encouraging travelers to experience the rich culture and diverse landscapes that make Taiwan a top destination.

Impact on London’s Tourists and the Global Travel Scene

Taiwan’s tourism promotion campaign is strategically designed to reach a wide audience. London is a major global hub for tourism, attracting millions of visitors annually from around the world. By placing these buses in key locations around the city, Taiwan is ensuring that its tourism message reaches both Londoners and tourists from other countries who are exploring the city’s iconic attractions.

The buses pass by some of London’s most famous landmarks, including Big Ben, Piccadilly Circus, and the London Eye, ensuring maximum visibility and engagement with travelers. The choice to place Taiwan’s tourism ads on the streets of London speaks to Taiwan’s desire to reach a diverse, international audience and position itself as a vibrant destination for those seeking a blend of cultural richness and modern convenience.

The buses will be running for several months, during which time it’s estimated that over 2 million passengers will have the opportunity to see the artwork and learn more about Taiwan as a travel destination. This large-scale exposure is an important step in Taiwan’s ongoing efforts to increase its international tourism numbers, particularly in Europe, which is a growing market for Taiwanese tourism.

Hanzsiie’s Artwork Highlights Taiwan’s Diverse Attractions

Hanzsiie’s creative approach to promoting Taiwan emphasizes the diversity of the country’s attractions, making it clear that Taiwan has something for every kind of traveler. From the natural wonders of its beaches and forests to the rich cultural heritage found in its temples and historic sites, the artwork encapsulates the essence of Taiwan’s charm.

For nature lovers, Taiwan’s hot springs, forests, and scenic coastal areas are major draws. The image of Taipei 101, one of the tallest buildings in the world, showcases Taiwan’s modern side, appealing to those interested in urban experiences and cosmopolitan environments. Whether travelers are looking to immerse themselves in history, relax in a natural hot spring, or experience the hustle and bustle of a vibrant city, Taiwan offers a broad spectrum of experiences that can cater to all tastes.

The Economic Impact of the Tourism Campaign

Taiwan’s tourism industry has been gaining momentum in recent years, and this campaign is poised to contribute significantly to the country’s economy. International tourism plays a vital role in Taiwan’s economic growth, and promoting the country in major cities like London can have a long-lasting impact on the number of international visitors.

With Taiwan’s tourism infrastructure already in place, the focus is now on attracting a broader range of tourists from various international markets. The London bus campaign is not just about promoting Taiwan’s beauty; it is an invitation to travelers to come and experience the island for themselves. This strategic marketing move is expected to yield positive results in terms of both increased awareness and visitor numbers.

By enhancing visibility in major global tourist destinations, Taiwan is positioning itself as a must-visit location for European travelers. The campaign’s visibility will encourage more international tourists to explore Taiwan, potentially leading to increased spending in the hospitality, transportation, and cultural sectors, which could significantly benefit the local economy.

Creating Stronger Tourism Ties Between Taiwan and the U.K.

The promotional bus campaign is not just about attracting tourists to Taiwan, but also about strengthening ties between Taiwan and the U.K. By engaging with the British public and travelers in London, Taiwan is fostering deeper cultural and economic connections with the U.K., a country that is an important source of outbound tourism. This relationship could further expand in the future, with more initiatives aimed at promoting cultural exchanges, tourism partnerships, and direct flight routes between the two regions.

Taiwan’s Strategic Tourism Push Gains Traction in London

Taiwan’s initiative to showcase its tourist attraction potential in London via colorful bus art is a demonstration of the rising prominence of Taiwan in the international travel sector. Taiwan’s travel campaign is on course to make a lasting impact on millions of potential tourists with the colorful design works of Hanzsiie. The strategic positioning of the travel campaign in London in iconic sites is aimed at ensuring that Taiwan’s hospitality and diverse attractions are demonstrated to a vast audience, making Taiwan a preferred travel destination for individuals chasing a cultural getaway.

In order for Taiwan to develop a stronger presence as a tourist destination worldwide, the London bus campaign, alongside other such initiatives, would prove to be essential in the attraction of foreign tourists, thus developing the economy of Taiwan via the tourism sector. In a campaign to entice tourists who are seeking a life-changing experience, Taiwan has a warm welcome with the invitation to ‘Step into Taiwan’.