Wednesday, April 10, 2024
The Taiwan Tourism Administration (TTA), working alongside Taiwan International Ports Corp. (TIPC) and the Maritime and Port Bureau, MOTC (MPB), joyfully introduced the Taiwan Pavilion at Seatrade Cruise Global 2024. This esteemed event, the highlight of the cruise industry, took place at the Miami Beach Convention Center from April 8 to 11, 2024.
In a creative fusion of tradition and forward-thinking, the Taiwan Pavilion stands as a homage to the iconic Taiwanese sky lantern. Each facet of its design embodies a facet of Taiwan, from its vibrant culture and delectable cuisine to its awe-inspiring landscapes and strategic ports, inviting cruise industry leaders to contemplate Taiwan as their upcoming destination.
The booth’s grand opening was marked by an exclusive VIP reception attended by senior officials from TTA, TIPC, and MPB. Distinguished guests from global cruise lines, industry associations, and neighboring port authorities added to the event’s splendor. Taiwan showcased its finest offerings through speeches by TTA Deputy Director General Trust Hsin-Jen Lin, a captivating performance by dancers from the indigenous Amis tribe, an insightful presentation on Taiwan’s cruising prospects, a tantalizing blend of Taiwanese and Western snacks, and a ceremonial launch of sky lanterns. As Taiwan’s representatives and international industry leaders penned their aspirations for Taiwan’s cruise sector on inflatable lanterns, launching them symbolically into the exhibition hall’s “sky,” they collectively illuminated a vision of shared aspirations and mutual prosperity.
Dr. Trust Lin, Deputy Director-General of Taiwan Tourism Administration underscored the Taiwan’s successful recovery of its cruise industry: “Prior to the pandemic, Taiwan was the second largest source market for cruise passengers in Asia. In 2019, over a million passengers embarked on cruises from Taiwan, with over 600 cruises calling in Taiwan or using it as a home port, generating an economic value of approximately US$1 billion. As of 2024, Taiwan’s cruise industry has recovered to around 70% of the pre-pandemic levels. Taiwan Tourism Administration (TTA), Taiwan International Ports Corporation (TIPC), and the Maritime and Port Bureau (MPB) have all introduced incentives to invite more cruise ships to call at Taiwan or use Taiwan as a home port.”
Taiwan’s efforts to showcase its ports at Seatrade Cruise Global 2024, especially Keelung and Kaohsiung as potential home ports, capitalize on its status as the second-largest source market for cruising in Asia. This initiative highlights the opportunity for major cruise lines to establish their Asian operations in Taiwan, granting travelers unparalleled access to the diverse array of experiences that the “Heart of Asia” has in store.
Nestled amidst picturesque landscapes, Taiwan boasts a rich tapestry of cultures and biodiversity. Throughout the year, it hosts a myriad of themed events, each season exuding its own unique charm. From the northern reaches to the southern coasts, Taiwan’s quaint towns showcase local traditions and cultural heritage, drawing visitors with their irresistible allure.
Moreover, Taiwan’s culinary scene is a highlight for cruise passengers, offering everything from bustling night markets to Michelin-recommended dining experiences. With its stunning landscapes, rich biodiversity, and vibrant culture, Taiwan presents itself as a captivating destination year-round.
Wednesday, May 1, 2024
Wednesday, May 1, 2024
