Taiwan Smart Tourism Alliance Launches One-Week Round-Island Tour and Exclusive Packages for Vietnamese Tourists, Boosting Cultural Exchange and Tourism Growth

Published on November 25, 2025

The Taiwan Smart Tourism Alliance, led by KKday, is making bold strides into the booming Vietnamese travel market with the launch of a curated “One-Week Round-Island Tour” and an exclusive travel package designed for Vietnamese tourists. These projects aim to raise the status of Taiwan as one of the most appealing destinations for traveling among Vietnamese citizens, combining cultural, sustainable, and luxury elements. The tour, featuring a combination of B2C, B2B, and B2B2C models, is expected to expand the reach of Taiwan’s tourism services in Vietnam by introducing tailored travel experiences and closer cross-border tourism cooperation.

Combined with the rising outbound travel, the developing tourism industry in Vietnam presents an ideal market for the expansion of Taiwan’s tourism. By offering a comprehensive travel package that embodies Taiwan’s diversified culture, rich natural beauty, and modern attractions, the alliance is expecting to lure a continuous stream of travelers from Vietnam, enabling further enrichment of tourism bilateral relations between the two countries.

Exclusive Taiwan Gift & Travel Package to Boost Brand Awareness and Cultural Exchange

A central element of this expansion is the introduction of the “Exclusive Taiwan Gift & Travel Package for Vietnamese Travelers.” This initiative offers Vietnamese customers who purchase products from alliance member companies the opportunity to receive practical travel gifts like a Taiwan travel SIM card or a Taiwanese bubble tea gift box. These gifts not only offer functional benefits for travelers but also provide a taste of Taiwanese culture, creating a meaningful connection between the travelers and their destination before they even arrive.

This initiative is designed to strengthen brand awareness among Vietnamese travelers and enhance the cultural exchange between Taiwan and Vietnam. By giving customers a genuine experience of Taiwan’s most iconic offerings, the alliance helps set the stage for a deeper connection to the Taiwanese culture and boosts the tourism industry in both countries.

Digital Campaigns and MOU Signings Amplify Taiwan’s Tourism Appeal in Vietnam

To increase visibility and engage Vietnamese tourists, the Taiwan Smart Tourism Alliance launched an extensive digital campaign across platforms like Instagram, Facebook, and KKday’s Vietnam website. With a dedicated campaign page and strategic use of email marketing (EDMs), blog articles, and keyword advertising, the initiative is effectively reaching Vietnamese travelers and encouraging them to explore Taiwan through the newly introduced tours and offers.

The alliance also held an online briefing event and organized a “Taiwan Smart Tourism x Vietnam Tourism Exchange and MOU Signing Event” in Hanoi, further solidifying its partnership with local Vietnamese travel suppliers. During this event, Memorandums of Understanding (MOUs) were signed with key Vietnamese travel companies, SeA Travel and Mustgo, to enhance collaboration and introduce Taiwanese travel services to the Vietnamese market. These partnerships are crucial in fostering long-term cross-border tourism exchange and promoting Taiwan as a premier destination for Vietnamese tourists.

The event also attracted media coverage from Vietnamese outlets, amplifying the impact of the campaign and generating over USD 800,000 in overseas business opportunities for Taiwanese tourism services. This underscores the growing interest in Taiwan as a travel destination and highlights the strategic importance of Vietnam within Taiwan’s tourism growth plans.

Impact of Tourism Growth: Strengthening Taiwan’s Position in Southeast Asia

The partnership between Taiwan and Vietnam is expected to have a profound impact on both countries’ tourism industries. By introducing tailored, culturally rich travel experiences, the Taiwan Smart Tourism Alliance is helping to position Taiwan as an appealing destination for Vietnamese tourists seeking new, authentic experiences. With increased direct flights, improved travel packages, and curated tours, more Vietnamese visitors will be encouraged to explore Taiwan’s cultural landmarks, natural beauty, and innovative cities.

In addition to boosting tourism revenue for Taiwan, the alliance’s initiatives help promote sustainable travel practices and eco-tourism. As Taiwanese businesses partner with Vietnamese travel companies, there is a significant opportunity to exchange ideas, share best practices, and promote mutual growth within the Southeast Asian travel sector.

Economic Benefits for Local Tourism and Hospitality Sectors in Taiwan

The introduction of these tailored travel services for Vietnamese tourists will also benefit Taiwan’s local tourism economy. Hotels, restaurants, tour operators, and local attractions in Taiwan will see increased demand as a result of the growing influx of Vietnamese travelers. This can directly contribute to job creation, economic growth, and the expansion of Taiwan’s tourism infrastructure.

Additionally, the enhanced exposure to Taiwanese culture through these collaborative efforts could result in cultural exchanges, providing Taiwanese tourism with an opportunity to share local heritage, food tourism, and historical sites with a new audience. As tourism plays a key role in Taiwan’s economy, these initiatives are likely to have a positive ripple effect across a wide range of sectors.

Looking Ahead: Continued Growth and Future Collaborations

Taiwan and Vietnam continue strengthening their tourism ties, the efforts of the Taiwan Smart Tourism Alliance lay down a framework in which tourism growth can thrive long-term. The success of the “One-Week Round-Island Tour” and “Exclusive Taiwan Gift & Travel Package” is truly just the beginning for this cross-border tourism, with many more collaborative ventures to unfold.

In the future, the Taiwan Smart Tourism Alliance will continue its efforts in Vietnam and other Southeast Asian markets, further building on the growing demand for cultural and eco-tourism experiences. With a focus on sustainable travel, authentic experiences, and strategic partnerships, Taiwan looks to welcome more visitors from both Vietnam and the greater region as a contribution to the growth of the tourism industries in both countries.