Talks with Kanchan Bedi, Assistant Tourism Development Officer, Himachal Tourism at SATTE 2024

Thursday, March 28, 2024

Here is an exclusive interaction with Kanchan Bedi, Assistant Tourism Development Officer, District Tourism Development Office, Solan, Department of Tourism & Civil Aviation, Himachal Pradesh, Himachal Tourism at SATTE India 2024, took place in Delhi, India.

This travel trade event seems to be an excellent platform for showcasing what Himachal Pradesh has to offer, both to domestic and international tourists. The effort to diversify the appeal of Himachal Pradesh beyond its already famous destinations like Shimla, Manali, and Dharamshala by promoting lesser-known regions is particularly interesting. This approach not only helps in distributing tourist traffic more evenly across the state but also in showcasing the rich cultural and natural heritage of Himachal Pradesh.

Focusing on adventure tourism by highlighting activities such as river rafting, paragliding, and aerosports is a strategic move to attract a different segment of tourists who are looking for thrill and excitement during their visits. The emphasis on exploring virgin territories like the tribal belts and lesser-known destinations within the state speaks volumes about the commitment to sustainable and responsible tourism, ensuring that the natural beauty and serenity of these places are preserved for future generations.

The targeted marketing strategies to attract tourists from different parts of India, especially from the south and east, indicate a comprehensive approach to tourism development that seeks to balance domestic inflows with an eye on the international market. The promotional efforts through participation in numerous events and through various media channels demonstrate a proactive stance towards making Himachal Pradesh a must-visit destination in the coming years.

This comprehensive approach to tourism development, focusing on both popular and lesser-known destinations, along with a wide range of activities, underscores the rich potential of Himachal Pradesh as a versatile tourist destination. It’s clear that Himachal Tourism is keen on creating unforgettable experiences for everyone, living up to its tagline, “Unforgettable Himachal.”

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