Tasmania Shatters Tourism Records: 1.36 Million Visitors and Billion in Spending Set to Transform Australia’s Economy in 2025!

Published on December 22, 2025

Tasmania’s tourism industry has reached a significant milestone, surpassing pre-COVID visitation levels for the first time. The state’s tourism sector has experienced an extraordinary year, receiving numerous accolades and industry recognition throughout 2025. This surge in tourism has been driven by both local efforts and global interest, contributing to Tasmania’s robust visitor economy. The Tasmanian Government has highlighted these achievements, with the Minister for Tourism, Hospitality, and Events, Jane Howlett, expressing confidence in the continued growth of the sector.

Unprecedented Growth in Visitor Numbers

In 2025, Tasmania welcomed 1.36 million visitors, marking a record-breaking achievement for the state’s tourism industry. This figure represents the highest level of visitation since before the pandemic, signifying the recovery and thriving state of Tasmania’s tourism sector. Minister Howlett emphasized that these results demonstrate the resilience of the state’s visitor economy.

Visitor spending also reached new heights, totaling $3.6 billion for the year. This represents a 44% increase in annual spending compared to 2019, adding an impressive $1.124 billion to Tasmania’s economy. The influx of tourists has injected much-needed revenue into various sectors, from hospitality to local businesses, supporting economic growth and creating job opportunities across the state.

Strong Performance in the September Quarter

The September quarter alone saw visitor spending reaching $554.4 million, making it the second-strongest September quarter on record. This surge in spending highlights not only the strength of the tourism sector but also the effectiveness of local campaigns and tourism strategies designed to attract more visitors. These results are a clear indicator of the growing demand for travel to Tasmania and the state’s ability to capitalize on that interest.

Effective Promotion and Strategic Initiatives

The success of Tasmania’s tourism in 2025 can also be attributed to strategic promotional efforts, such as the “Come Down For Air” campaign, which has gained significant traction. Since its launch in September, the campaign has driven more than half a million visits to the Discover Tasmania website, showcasing the state’s natural beauty, culture, and experiences to potential travelers. Minister Howlett emphasized the importance of continued promotional efforts to ensure that demand remains strong and that visitors continue to plan and book trips to Tasmania for the upcoming seasons.

Recognitions and Global Attention

Tasmania has received global recognition, cementing its status as a top holiday destination. Hobart, the capital city of Tasmania, was named Expedia’s Destination of the Year for 2026, an accolade that highlights the city’s rising prominence in the global travel market. International recognition, such as this, reflects the growing appeal of Tasmania as a must-visit destination for travelers seeking unique experiences.

Celebrity chef Gordon Ramsay also contributed to Tasmania’s growing reputation by praising the state’s food and produce as some of the best in the world. This acknowledgment has further bolstered the region’s culinary tourism, attracting food enthusiasts eager to experience Tasmania’s renowned farm-to-table offerings.

Collaboration in the Tourism Sector

The growth of Tasmania’s tourism sector can be attributed not only to external factors but also to the dedication of the local tourism industry. Minister Howlett congratulated the entire tourism and hospitality sector for their hard work and commitment to promoting Tasmania as a desirable destination. The collaboration among local businesses, government bodies, and tourism operators has been instrumental in achieving these remarkable results.

The increase in visitation has been made possible by the combined efforts of various stakeholders working together to enhance Tasmania’s tourism offerings. This collaboration has led to the development of diverse tourism experiences, from natural attractions like national parks and wildlife tours to cultural and culinary experiences that highlight Tasmania’s unique heritage.

Future Prospects for Tasmania’s Tourism Industry

Looking ahead, Tasmania’s tourism outlook remains strong. The state is poised to continue benefiting from the momentum generated in 2025, with further growth expected in the coming years. Minister Howlett emphasized the importance of creating demand for future travel to Tasmania, ensuring that the state remains a sought-after destination for both domestic and international tourists.

The tourism sector’s continued success will be driven by the ongoing promotion of Tasmania’s natural beauty, rich history, and unique cultural experiences. Additionally, the expansion of tourism infrastructure and the development of new attractions and experiences will likely contribute to sustained growth. Tasmania is becoming increasingly recognized as a destination that offers authentic, off-the-beaten-path travel experiences, attracting travelers looking for something beyond the typical tourist destinations.

Conclusion

Tasmania’s record-breaking tourism numbers in 2025 highlight the strength and resilience of the state’s visitor economy. With 1.36 million visitors and $3.6 billion in spending, the tourism sector has not only surpassed pre-COVID levels but also laid the groundwork for future growth. The collaborative efforts of local government, tourism operators, and the hospitality sector have played a key role in achieving these milestones. As Tasmania continues to gain global recognition, its tourism industry is poised for continued success, offering a promising future for the state’s economy and tourism sector.