TAT extends tourism support with Wakayama Prefecture

Thursday, November 24, 2022

The Tourism Authority of Thailand is extending tourism support with Wakayama Prefecture of Japan with the regeneration of the Letter of Intent signed on 22nd November by Mr. Yuthasak Supasorn, the TAT Governor and Mr. Yoshinobu Nisaka, Wakayama Prefecture Governor.

The recently extended LOI comprises two additional years of tourism affiliation between TAT and Wakayama Prefecture. Also, it fortifies the current partnership, which was set up for the first time in November 2018, to encourage two-way tourism jointly by organizing promotion activities and sharing intelligence.

Mr. Yuthasak said that TAT is quite happy to continuously strengthen the alliance and collaboration with Wakayama Prefecture. With world tourism returning post-pandemic in a gradual manner, they are all committed to exerting all initiations in developing an ecosystem for tourism business where all parties get mutual benefits.

Japan is one of the important source markets of Thailand. Thailand recorded 1,787,185 Japanese tourists in pre-pandemic in 2019. TAT is all set to reconstruct the Japanese market to 70% of the 2019 level, or around 1.25 million arrivals.

In the meantime, for Thai outbound tourism, Japan is considered a popular destination. TAT’s alliance with Wakayama Prefecture is hoped to make greater knowledge of the city among Thai travellers. Situated in the Kansai Region of Japan, Wakayama Prefecture is famous for Mount Koya, alternatively known as Koyasan, a UNESCO World Heritage Site.

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