Friday, February 23, 2024
Sydney has emerged as the heart of Taylor Swift fanfare, welcoming the 12-time Grammy-winning superstar this week for her eagerly awaited Eras Tour from February 23-26, 2024.
The city’s businesses are pulling out all the stops for the singer, lighting up iconic venues like Allianz Stadium, SCG, CommBank Stadium, and Accor Stadium in a Lavender Haze to celebrate the tour expected to draw 320,000 excited fans.
Sydney Airport is greeting arrivals with a Taylor Swift takeover on Joyce Drive’s billboards, and numerous beloved Sydney venues are offering Taylor-themed activities citywide.
The Eras Tour serves as both a musical feast and a significant boost to Sydney’s tourism and economy. With over 100,000 visitors anticipated from various regions, Destination NSW forecasts a massive economic benefit exceeding $80 million in visitor spending during the concert series. Business Sydney projects an even greater economic impact, with a $133 million boost expected for the local economy.
As the first concert approaches, Swifties in Sydney are reviving Taylor’s famed 2018 ‘Sydney’ chant on social media, building excitement for the landmark occasion.
Sydney businesses are hosting a variety of special events and promotions. Home Bar is organizing an Eras Warm Up and Afterparty, Oz Jetboating offers Taylor Swift-themed sing-along jet boat rides showcasing Sydney Harbour’s beauty, and Darlinghurst Cafe Harry’s by Guils presents a Taylor Swift-themed brunch. The Argyle is preparing for a ‘Taylor Rave,’ and Crown Sydney’s Teahouse invites guests to a three-course Taylor Swift high tea.
Messina, the renowned gelato brand from Sydney, is pleasing fans with a unique ‘Blank Space Baby’ flavor, while The Rocks cafe The Tea Cosy is introducing ‘Shake It Off’ milkshakes for a limited time.
As Sydney gears up for the Eras Tour, it has become the ultimate destination for Swifties, offering an unparalleled experience for both fans and visitors.
Sunday, April 28, 2024
Sunday, April 28, 2024
Monday, April 29, 2024
