Teesside Attracts Over 19.4 Million Additional Tourists, Boosting Economy and Hospitality Sector

Published on November 20, 2024

By: Tuhin Sarkar

Teesside’s tourism industry reached new heights in 2023, attracting an impressive 19.4 million visitors—an increase of over one million compared to 2022. According to the Tees Valley Combined Authority’s (TVCA) latest report, the surge in visitors was largely driven by major events like the Hardwick Music Festival and the globally renowned Tall Ships Races, alongside the growing appeal of the region’s food and drink sector.

Events and Culinary Delights Drive Tourism

The report highlights how Teesside’s unique charm, coupled with its burgeoning culinary scene, played a pivotal role in boosting visitor numbers. Food and drink businesses contributed significantly to the region’s appeal, with the sector growing by £20 million to reach a total value of £426 million.

Alison Gwynn, from the Tees Valley Business Board, attributed this success to the creativity and passion of local businesses. “Our firms are the heart of this growth, showcasing the passion and creativity that make the Tees Valley a destination of choice,” she said.

Employment Growth in Hospitality

The rise in tourism not only boosted the economy but also created employment opportunities. An additional 1,300 people joined the tourism and hospitality workforce last year, increasing the total number of jobs in the sector to 12,600. This growth reflects the region’s ability to sustain and nurture its tourism-related industries while meeting the rising demand for exceptional experiences and services.

Celebrating Teesside’s Hidden Gems

Tees Valley Mayor Ben Houchen praised the region’s progress, emphasizing its untapped potential. “Our area is chock full of hidden gems the world should know more about,” he said. Houchen highlighted that efforts to attract global events and showcase the region’s unique offerings are yielding results.

The Tall Ships Races, for instance, brought thousands of international visitors to Teesside, putting the region on the global tourism map. Similarly, the Hardwick Music Festival attracted music enthusiasts from across the UK and beyond.

The STEAM Model: Measuring Economic Impact

The figures in the report were calculated using the STEAM (Scarborough Tourism Economic Activity Monitor) model, a trusted method for estimating how much visitor spending contributes to a local economy. According to the model, visitor spending has had a profound impact on Teesside, injecting millions into local businesses and boosting overall economic activity.

A Region on the Rise

Mayor Houchen acknowledged there is still work to be done but remained optimistic about the future. “The numbers show we’re heading in the right direction,” he said. The combined authority plans to continue supporting major events and nurturing the local food and drink scene to solidify Teesside’s position as a premier destination.

Food and Drink: A Core Attraction

The region’s culinary offerings have proven to be a standout attraction for visitors. From locally crafted beverages to unique dining experiences, Teesside’s food and drink sector continues to gain recognition. Visitors have been drawn to the authentic flavors, warm hospitality, and innovative culinary creations that the region proudly showcases.

Future Prospects

The TVCA remains committed to leveraging Teesside’s unique strengths, such as its cultural heritage, natural beauty, and thriving events scene, to attract even more visitors in the coming years. By continuing to promote local businesses, invest in infrastructure, and host world-class events, the region is well-positioned for sustained growth.