Tennessee Joins Illinois, California, Colorado, Ohio, Texas and More in Facing Skyrocketing Record Tourism Growth in US Domestic Travel in 2025: Everything You Need to Know

Published on December 4, 2025

Tennessee joins Illinois, California, Colorado, Ohio, Texas, and more in facing skyrocketing record tourism growth in US domestic travel in 2025. The rise is driven by diverse attractions, from cultural experiences to outdoor adventures. Tennessee, known for its rich musical heritage, scenic beauty, and thriving cities, is becoming a must-visit destination in 2025. This surge mirrors trends in other states like Texas, California, and Colorado, where a combination of vibrant city life, historical sites, and natural landscapes are drawing visitors in record numbers. As travelers increasingly explore the U.S. for both urban escapes and outdoor getaways, Tennessee is positioning itself as a key player in this tourism boom.

Houston, TX: A Booming Metropolis Riding the US Domestic Travel Wave

Houston’s tourism continues to thrive with a steady increase in domestic visitors. In 2024, the city saw 53.9 million visitors, reflecting a 4.8% rise over 2023. This growth mirrors national trends, with domestic leisure travel expected to keep growing in 2025. Houston’s unique appeal comes from its cultural diversity, NASA/Space Center attractions, and thriving culinary and nightlife scene, positioning it as a global contender. As more travelers look to explore cultural hubs and urban experiences, Houston continues to attract both international and domestic visitors, making it one of the most wish-listed cities for 2024.

Chicago, IL: A Powerhouse of Conventions and Culture

Chicago is experiencing a resurgence in domestic tourism, with visitor numbers reaching impressive levels, especially for conventions and business travel. The city typically hosts over 57 million visitors annually in pre-pandemic years, and the numbers are steadily climbing back up. As domestic travel continues to grow in 2025, Chicago remains a key destination due to its world-class museums, iconic architecture, and a strong business travel market. The city’s robust convention infrastructure and vibrant cultural scene make it a prime spot for both leisure and business travelers seeking a dynamic urban experience.

Santa Barbara, CA: Coastal Luxury Meets Domestic Travel Momentum

Santa Barbara is seeing a notable surge in tourism, with a +21% Year-Over-Year (YOY) increase in bookings for coastal inns and luxury stays. This surge reflects the growing demand for high-end travel, particularly among remote workers and affluent tourists seeking “workcations.” As U.S. domestic tourism continues to rebound, destinations like Santa Barbara, known for its stunning coastlines, wine culture, and luxury accommodations, are becoming more popular. Travelers are increasingly blending vacation with work, and Santa Barbara’s blend of relaxation and upscale amenities makes it a prime choice for those looking for both productivity and leisure.

Dallas–Fort Worth, TX: Business & Travel Infrastructure Supporting Growth

Dallas–Fort Worth (DFW) is benefiting from the rise in domestic tourism, particularly in the business sector. DFW International Airport surpassed pre-COVID passenger numbers in 2022, highlighting the area’s role as a major business and convention hub. As domestic tourism continues to recover, the region is set to attract even more visitors with its strong tech sector, infrastructure, and thriving convention economy. Whether for business or leisure, Dallas–Fort Worth offers a dynamic blend of corporate opportunities, vibrant cultural attractions, and world-class dining, making it a key player in the Texas tourism boom.

Denver, CO: Mountain Adventures Meet Rising Domestic Travel Interest

Denver is experiencing a boost in tourism, benefiting from a strong combination of leisure and business travel. In 2024, Colorado welcomed over 93 million visitors, and Denver, as the state’s major city, continues to be a hub for both business and outdoor enthusiasts. The ongoing growth of domestic tourism is evident, as travelers seek both urban experiences and access to the Rocky Mountains for outdoor adventures. With its excellent convention facilities, craft breweries, and proximity to world-class skiing and hiking, Denver is well-positioned to capture a significant share of the increasing domestic tourism market.

Cleveland, OH: Cultural Revival Spotlighted in a Resurgent Travel Environment

Cleveland is seeing a tourism resurgence, ranking as one of the top trending U.S. cities for 2025. The city’s cultural and sports tourism sectors are contributing to a significant comeback. Cleveland’s ongoing downtown revitalization, coupled with iconic attractions like the Rock & Roll Hall of Fame, is attracting a steady stream of visitors. As domestic tourism continues to grow, Cleveland’s rich cultural heritage and sports events provide visitors with an engaging mix of historical exploration and modern entertainment. This revitalization is helping Cleveland make a significant mark on the domestic tourism map.

Memphis, TN: Southern Soul and Heritage Riding Domestic Travel Growth

Memphis is experiencing a notable increase in domestic tourism, particularly in the spring and summer months. The city’s musical heritage, with attractions like Graceland and Beale Street, continues to drive interest among travelers seeking authentic cultural experiences. As domestic travel grows in 2025, Memphis is well-positioned to capitalize on the resurgence of interest in heritage tourism, particularly in the American South. Visitors flock to Memphis not only for its music history but also for its vibrant arts scene and deep-rooted Southern charm, making it a top destination for travelers looking for both culture and authenticity.

Tennessee joins Illinois, California, Colorado, Ohio, Texas, and more in facing skyrocketing record tourism growth in U.S. domestic travel in 2025. The rise is driven by diverse attractions, from cultural experiences to outdoor adventures.

Conclusion

Tennessee joins Illinois, California, Colorado, Ohio, Texas, and more in facing skyrocketing record tourism growth in U.S. domestic travel in 2025. This surge is fueled by the increasing demand for diverse experiences, from vibrant city life to outdoor adventures. As travelers continue to seek unique and enriching destinations within the U.S., states like Tennessee and others are well-positioned to capitalize on this growth, ensuring that the booming tourism trend will remain a key part of the nation’s economic recovery and development.