Thailand Hosts a Diverse Array of International Events in FY2025: 30 Meetings, Incentives, Conventions, Exhibitions and Mega-Events to Boost Tourism and Economic Growth

Published on November 26, 2025

Thailand has achieved another remarkable milestone in fiscal year 2025 by securing a total of 30 major international events across all sectors of the MICE (Meetings, Incentives, Conventions, Exhibitions) industry, along with a range of high-profile mega-events. These prestigious events, scheduled through to 2029, represent a major boost for Thailand’s economy, as the country continues to strengthen its position as a leading hub for global events. With the support of the Thailand Convention and Exhibition Bureau (TCEB), these accomplishments reinforce the Kingdom’s status as an ideal destination for professional, business, and leisure events alike.

From large-scale conferences to mega sporting events, Thailand has firmly established itself as a preferred host for international events. The success in securing such an impressive portfolio reflects the country’s collaborative MICE ecosystem, which integrates public and private sectors to create seamless, world-class experiences. As a result, global partners are increasingly confident in Thailand’s ability to host high-profile events, propelling the nation to the forefront of the global MICE landscape.

A Landmark Year for Thailand’s MICE Industry

Fiscal year 2025, running from October 2024 to September 2025, marks a significant achievement for Thailand’s MICE sector. Over the course of the year, Thailand successfully secured 30 international events, attracting a combined total of 109,000 participants and generating an estimated 9,845 million baht in economic impact. These events span across all MICE sectors, with notable conferences, conventions, and exhibitions set to take place in the coming years.

The achievements also highlight Thailand’s strategic foresight and strong appeal as a future-facing destination for international events. The successful bids underscore the growing confidence international event organizers have in Thailand’s capabilities, as well as the country’s long-term vision for hosting large-scale, high-profile events.

Key Events Secured for 2025 and Beyond

Thailand’s MICE success is not just about quantity but quality. Among the notable wins are high-profile events across various industries, including corporate seminars, medical conventions, and sporting competitions. A few of the most anticipated events include:

Meetings & Incentives (MI) Sector:

• Amway Leadership Seminar (Bangkok, March–April 2026): This event is expected to bring over 10,000 delegates from China to Bangkok, further solidifying Thailand’s appeal as a premier destination for international corporate events.
• Gastech 2026 (Bangkok): A key event in the energy sector, with around 50,000 participants anticipated, it highlights Thailand’s role in hosting cutting-edge industry-specific conferences.

Conventions (C) Sector:

• International Dragon Award Annual Conference (Bangkok, 2027): Drawing 7,500 delegates from across the globe, this conference will take place in Bangkok, continuing the city’s tradition of hosting high-caliber international gatherings.
• World Boxing Council Conventions (2025): The 63rd Annual Convention and the 1st Muay Thai Convention will welcome over 3,000 participants combined, showcasing Thailand’s significant role in the global sports and fitness sector.

Exhibitions (E) Sector:

• Gastech 2026 (Bangkok): This is one of the largest exhibitions in the energy sector, expected to attract 50,000 participants. It demonstrates Thailand’s capacity to host global trade shows and exhibitions that contribute to business innovation.

Mega-Events:

• Spartan SUPER World Championship (Chiang Rai, 2026-2028): A multi-year event that will draw around 60,000 athletes and delegates from 50 countries, this championship highlights Thailand’s growing presence in global sports tourism.
• Tough Mudder (Pattaya, 2026): Expected to draw 16,000 participants, this event further establishes Thailand as a hub for extreme sports and adventure tourism.

These events highlight Thailand’s diverse offerings for various sectors and industries, reinforcing its versatility and ability to cater to a wide range of international events.

The Economic Impact of Thailand’s MICE Success

The economic benefits of hosting such prestigious events extend far beyond the immediate industries involved. With 109,000 participants expected at these 30 events, the economic impact of Thailand’s MICE sector is projected to be worth 9,845 million baht. This significant contribution underscores the vital role of the MICE industry in driving economic growth, particularly in the hospitality, transportation, and tourism sectors.

The influx of international delegates boosts the local economy through spending on hotels, transportation, entertainment, and food services. Moreover, these events also promote long-term growth by showcasing Thailand’s business capabilities, infrastructure, and tourism appeal to a global audience. For Thailand, securing such prestigious events offers the opportunity to further enhance its global reputation and attract more business tourism in the future.

Thailand’s Competitive Edge in the MICE Sector

Thailand’s success in securing international events can be attributed to its strategic investments in the MICE industry. The country’s state-of-the-art infrastructure, including international airports, modern convention centers, and luxury hotels, provides a world-class environment for events of all sizes. Additionally, the Thai government’s commitment to supporting the MICE sector through TCEB ensures that the country remains competitive in the global marketplace.

Thailand’s collaborative MICE ecosystem involves a seamless partnership between the government, local businesses, and global event organizers. This collaboration ensures that events meet the evolving needs of businesses and delegates, providing high-quality service and innovative solutions.

Moreover, the cultural appeal of Thailand, with its rich heritage, vibrant cities, and scenic landscapes, adds significant value to the delegates’ experience, offering not only business opportunities but also the chance to explore Thailand’s unique tourist attractions.

Future Prospects: What’s Next for Thailand’s MICE Industry?

Looking ahead, Thailand is poised to continue its momentum as a top destination for MICE and mega-events. The long-term confidence expressed by international partners, as demonstrated by events scheduled through 2029, reinforces Thailand’s status as a leader in the MICE industry. Key sectors like energy, sports, pharmaceuticals, and corporate leadership will continue to drive the demand for Thailand’s event hosting capabilities, while the success of mega-events like the Spartan SUPER World Championship and Tough Mudder highlights the growing importance of Thailand as a destination for large-scale international sporting events.

With the global MICE industry continuing to evolve, Thailand’s ability to adapt to new trends, such as hybrid events and sustainable practices, will be key to its future success. By continuing to invest in its MICE infrastructure and maintaining strong partnerships with global event organizers, Thailand will remain at the forefront of the international events industry for years to come.

Conclusion: Thailand’s MICE Industry in Full Bloom

Fiscal year 2025 marks a banner year for Thailand’s MICE sector, with the country securing a record number of international events, showcasing its status as a premier destination for both business tourism and mega-events. From conventions and corporate seminars to large-scale exhibitions and sporting competitions, Thailand has proven itself as a highly capable and trusted destination for international gatherings.

With continued investments in infrastructure, a collaborative MICE ecosystem, and a unique cultural appeal, Thailand is well-positioned to remain a top destination for global events in the coming years. As Thailand continues to build on its MICE success, the country’s economic impact from the industry will only grow, further solidifying its position on the global stage.