Thailand Joins Turkey, UAE, India, Vietnam, Malaysia and Japan in Hosting Record Numbers of UK Tourists This Year: Top Picks for Exotic, Affordable, and Adventure-Filled Trips

Published on November 24, 2025

Thailand is gearing up for its biggest influx of UK tourists yet, with nearly one million visitors expected by the end of the year. This surge marks a historic milestone for the Southeast Asian nation and offers travelers a wealth of experiences from bustling cities to serene beaches.

According to the Tourism Authority of Thailand, 833,000 British travelers had already visited by the end of October. Officials predict the final numbers for 2025 could surpass one million, making it Thailand’s best year for UK arrivals in history.

UK Travelers Boost Thailand’s Tourism

Thailand’s appeal among UK tourists continues to grow. The Tourism Authority highlighted that December and November are particularly busy months for British visitors. Last year, over 100,000 UK tourists arrived in December alone.

Travel experts are optimistic this growth will continue in 2026, projecting 1.1 million UK arrivals. With increased air connectivity, the journey is becoming easier and more convenient for global travelers.

Improved Air Connectivity for UK Travelers

Thailand is expanding its airlift to accommodate growing demand. British Airways’ winter service from Gatwick to Bangkok will become a year-round route next summer. Virgin Atlantic will introduce thrice-weekly flights from Heathrow to Phuket starting October 2026, marking the airline’s first-ever service to Thailand.

These new routes promise smoother travel planning for UK tourists seeking tropical adventures, cultural excursions, and luxury retreats.

Thailand’s Travel Landscape Amid Mourning Period

Currently, Thailand observes an official mourning period following the passing of Queen Mother Sirikit on October 24. Authorities report minimal impact on tourism, as most tourist sites remain open. Only Bangkok’s Grand Palace temporarily closed, reopening on November 9 to allow the public to pay respects.

Visitors can continue enjoying Thailand’s attractions without disruption, ensuring their travel plans remain seamless.

Luxury Experiences Elevate Thailand’s Appeal

Thailand is expanding its luxury offerings to attract high-end travelers. In Bangkok, The Langham, Custom House is set to open in 2026 along the Chao Phraya River. Aman Nai Lert already welcomes visitors in Nai Lert Park, offering exclusive experiences.

For adventure-seekers and luxury travelers, Thailand is also introducing the Blue Jasmine sleeper train this month. Its inaugural journey is scheduled for November 16, providing a unique travel experience combining comfort and scenic views.

Top Asian Destinations for UK Tourists

Thailand competes with popular European destinations attracting UK travelers in 2024. Here is the list:

Turkey

Turkey is a top choice for UK visitors seeking a mix of affordable luxury and cultural exploration. Its Mediterranean and Aegean coasts, including Antalya and Dalaman, are famous for all-inclusive resorts with sunshine nearly guaranteed. Beyond the beaches, Turkey offers ancient ruins, lively bazaars, and rich local cuisine, giving tourists an immersive experience that balances relaxation with historical and cultural discovery.

UAE (Dubai / Abu Dhabi)

The UAE attracts UK travelers for guaranteed winter sunshine, luxury shopping, and world-class attractions. Dubai dazzles with its iconic skyscrapers, sprawling malls, and modern entertainment, while Abu Dhabi offers cultural gems like the Louvre and Sheikh Zayed Grand Mosque. Visitors can enjoy high-end resorts, desert safaris, and exclusive experiences, making the UAE perfect for short luxury breaks or stopovers en route to other destinations.

India

India draws UK visitors primarily for cultural and family-focused travel, including visits to friends and relatives. The Golden Triangle—Delhi, Agra, and Jaipur—offers iconic monuments, bustling markets, and immersive historical experiences. Spiritual journeys, traditional festivals, and regional cuisine create a rich, multifaceted travel experience. India appeals to tourists seeking long-duration trips with deep cultural and historical exploration.

Malaysia

Malaysia is a versatile destination for UK travelers seeking both city life and natural beauty. Kuala Lumpur and Penang showcase the country’s diverse culture, food, and colonial history, while Langkawi and other islands provide pristine beaches and luxurious resorts. Malaysia’s lush rainforests, eco-adventures, and tropical islands make it ideal for combining city breaks with nature-based holidays.

Vietnam

Vietnam is rapidly rising in popularity among UK tourists thanks to its affordability, scenic landscapes, and rich history. Ha Long Bay captivates visitors with its dramatic limestone cliffs and emerald waters, while Hanoi and Ho Chi Minh City offer vibrant street life, historic landmarks, and local cuisine. Vietnam is especially appealing to independent travelers and those planning long-duration trips, offering both adventure and cultural immersion.

Japan

Japan continues to attract UK visitors with its unique blend of tradition and innovation. Kyoto’s temples and shrines, Tokyo’s cutting-edge technology and nightlife, and the natural beauty of Mount Fuji and cherry blossom seasons draw travelers seeking varied experiences. High-speed Shinkansen trains, unique cuisine, and seasonal festivals provide both convenience and cultural richness, making Japan an unforgettable destination for every type of traveler.

Travel Tips for UK Tourists Visiting Thailand in 2025

1. Plan Flights Early: Take advantage of the new year-round British Airways service to Bangkok.
2. Explore Beyond Bangkok: Visit Chiang Mai, Phuket, and Krabi for natural beauty and culture.
3. Luxury Stays: Consider Aman Nai Lert or The Langham, Custom House for premium experiences.
4. Cultural Etiquette: Respect local customs, especially during official mourning periods.
5. Train Journeys: Experience the Blue Jasmine sleeper train for scenic overnight travel.
6. Seasonal Timing: November to February offers cooler weather, ideal for beach and sightseeing tours.

Thailand: A Complete Destination for UK Tourists

From historical landmarks to luxury experiences, Thailand offers diverse options for global travelers. UK tourists can enjoy authentic cuisine, vibrant markets, cultural festivals, and tropical islands. With improved flight connectivity, 2025 promises a seamless and unforgettable journey for every type of traveler.