Thailand Joins UK, India, Japan, Indonesia, Vietnam, And More In Boosting Tourism As Malaysia Promotes The 2025 Year-End Sale Festival

Published on November 24, 2025

Thailand Joins UK, India, Japan, Indonesia, Vietnam, And More In Boosting Tourism As Malaysia Promotes The 2025 Year-End Sale Festival due to its strategic collaboration with key international markets, Malaysia’s 2025 Year-End Sale Campaign promises to be a significant tourism driver. With over 100 exclusive offers, up to 70% discounts, and enticing holiday promotions, the campaign is designed to attract both local and international visitors, enhancing Malaysia’s appeal as a premier shopping and cultural destination. This nationwide initiative, running from November 15, 2025, to January 1, 2026, aims to create a vibrant shopping and tourism experience, making Malaysia the go-to destination for travelers seeking festive shopping, cultural activities, and affordable getaways during the holiday season.

The vibrant landscape of Malaysian tourism is set to experience a significant boost in the latter part of 2025, as the country rolls out its much-anticipated Year-End Sale Campaign. Supported by key international markets, including Thailand, the United Kingdom, India, Japan, Indonesia, Vietnam, and several others, Malaysia is strategically positioning itself as the premier destination for holidaymakers looking for unparalleled shopping experiences, enticing promotions, and unforgettable cultural celebrations.

The 2025 Malaysia Year-End Sale Campaign, which officially runs from November 15, 2025, to January 1, 2026, promises to deliver exceptional shopping experiences, exclusive discounts, holiday promotions, and exciting activities across the country. In addition to a wave of retail opportunities, the campaign is aimed at strengthening Malaysia’s appeal as a leading tourism destination, well ahead of the much-anticipated Visit Malaysia 2026 (VM2026).

A Collaborative Effort to Promote Malaysian Tourism

Tourism Malaysia, which is spearheading the 2025 Year-End Sale Campaign, has garnered support from prominent industry associations. These include the Persatuan Pengurusan Kompleks Malaysia (Malaysia Shopping Mall Association or PPKM), the Malaysian Retailers Association (MRA), the Malaysian Retail Chain Association (MRCA), the Malaysian Association of Hotels (MAH), the Malaysian Association of Themepark & Family Attractions (MATFA), and the Malaysia Aviation Group (MAG). These collaborations ensure that the campaign will be felt nationwide, with participation from a wide range of industries, from shopping malls and retail outlets to airlines and hotels.

Through these partnerships, the campaign is set to attract both local and international visitors, with an emphasis on delivering affordable travel options, exceptional shopping deals, and immersive cultural experiences that showcase Malaysia’s rich heritage. One of the campaign’s primary objectives is to create a welcoming environment for international tourists, with countries like Thailand, the UK, India, Japan, Indonesia, and Vietnam forming a crucial part of Malaysia’s tourism revival efforts.

Exclusive Shopping Deals and Discounts

For the shopaholics, the 2025 Year-End Sale Campaign is set to offer up to 70% discounts at selected shopping malls and retail outlets throughout Malaysia. This year’s sale is designed to offer visitors the best deals and promotions, making it the perfect opportunity for both local shoppers and international tourists to snag high-end fashion, electronics, home goods, and more at significantly reduced prices.

In addition to regular discounts, many malls will be hosting midnight sales and lucky draw prizes, creating a lively and festive atmosphere throughout the campaign. The midnight sales are particularly exciting, as they offer extended shopping hours and exclusive deals for night-time shoppers. These events are expected to attract crowds, creating an energetic, festival-like ambiance at some of Malaysia’s largest retail outlets.

Holiday Promotions and Affordable Getaways

The 2025 Year-End Sale Campaign is not just about shopping—it’s also about exploring Malaysia’s stunning tourism offerings. Over 70 holiday promotions are available across participating hotels nationwide, with room rates starting as low as RM99 per night. These affordable rates are designed to entice both local travelers and international visitors, making it easier than ever to explore the beauty of Malaysia.

Beyond affordable accommodations, a variety of heritage travel packages are also being promoted, offering visitors the opportunity to immerse themselves in Malaysia’s rich cultural and natural attractions. Whether it’s exploring the colonial architecture of Georgetown in Penang, enjoying the tropical rainforests of Borneo, or visiting the famed Batu Caves in Kuala Lumpur, Malaysia offers something for every type of traveler.

Special Offers for International Visitors

An exciting highlight of the 2025 Year-End Sale Campaign is the exclusive flight discounts available to international visitors. Those booking flights through Malaysia Airlines from several international destinations—including Australia, New Zealand, the United Kingdom, Hong Kong, India, Japan, Korea, Taiwan, Singapore, Thailand, Indonesia, Vietnam, and France—will enjoy discounts of up to 30% on their online bookings. These discounts are offered in partnership with popular online travel platforms such as Trip.com, Expedia, Agoda, and Traveloka, making it easier for travelers from around the world to visit Malaysia and participate in the year-end festivities.

AEON Mall’s Black Friday Midnight Sale

A key feature of the campaign is the Black Friday Midnight Sale, which will be held at several AEON Mall locations from November 28 to 30, 2025. Five selected AEON Mall branches—AEON Mall Cheras Selatan, AEON Mall Tebrau City, AEON Mall Bukit Mertajam, AEON Mall Ipoh Station 18, and AEON Mall Kuching Central—will host the Black Friday sale, offering massive discounts on a wide variety of products. Special activities such as cultural performances and events like Durian Fest, Pickleball Tournaments, and the Black Friday Night Run will further enhance the shopping experience, creating a blend of retail therapy and entertainment for visitors of all ages.

Visitors can expect to enjoy exclusive offers on a range of fashion, electronics, and lifestyle products, along with lucky draw prizes that promise exciting rewards. Additionally, the vibrant festivities will continue at AEON Mall Kota Bharu on December 30, adding to the excitement and appeal of this year-end shopping event.

Mitsui Outlet Park KLIA Sepang’s Late Night Sale

In another exciting part of the campaign, Mitsui Outlet Park KLIA Sepang will be hosting a Black Friday Late Night Sale on November 28 and 29, 2025, extending its operating hours until midnight. The two-day event will feature a wide array of exclusive offers, including Black Friday vouchers, Happy Hour Specials, and lucky draw prizes, making it a must-visit destination for those in search of quality bargains and memorable shopping experiences.

1 Utama Shopping Centre’s Black Friday Sale

1 Utama Shopping Centre, one of Malaysia’s largest and most iconic shopping malls, will also participate in the Black Friday Sale, offering extended operating hours until 11 pm on November 28, 2025. Visitors who shop between 9 pm and 11 pm will receive exclusive souvenirs as part of the mall’s special promotion, adding an extra layer of excitement to the already enticing discounts.

Sunway Velocity Mall and Sunway Big Box Retail Park New Year Celebrations

As 2025 draws to a close, Sunway Velocity Mall and Sunway Big Box Retail Park are gearing up to celebrate the arrival of the New Year 2026 with grand performances and activities. The New Year’s Eve celebration on December 31 will feature extended operating hours until 1 am, alongside a spectacular fireworks display and a mini concert showcasing performances by both local and international artists. This event promises to create an electric atmosphere, combining shopping with entertainment to welcome the new year in style.

Strengthening Malaysia’s Position as a Premier Tourist Destination

The 2025 Year-End Sale Campaign is more than just a shopping event—it’s a comprehensive effort to further strengthen Malaysia’s position as a premier tourism destination. By offering significant shopping discounts, affordable travel options, exclusive hotel promotions, and diverse cultural activities, the campaign is poised to attract both local and international tourists, especially from key markets like Thailand, the UK, India, Japan, Indonesia, and Vietnam.

Tourism Malaysia’s strategy is clear: to leverage the holiday season as an opportunity to showcase the country’s unparalleled tourism offerings while laying the groundwork for Visit Malaysia 2026 (VM2026), which is expected to be a landmark year for the Malaysian tourism industry. The success of the 2025 Year-End Sale Campaign will play a pivotal role in ensuring that Malaysia remains at the forefront of the tourism industry in the coming years.

As Malaysia gears up for the 2025 Year-End Sale Campaign, international tourists from countries like Thailand, the UK, India, Japan, Indonesia, and Vietnam are poised to take full advantage of the various shopping promotions, hotel deals, and exciting events being offered. The campaign’s wide-ranging appeal—coupled with discounts of up to 70%, affordable accommodation packages, and an abundance of cultural festivities—ensures that Malaysia will be the ultimate destination for those seeking an unforgettable year-end shopping and holiday experience.

Thailand Joins UK, India, Japan, Indonesia, Vietnam, And More In Boosting Tourism As Malaysia Promotes The 2025 Year-End Sale Festival to attract international travelers with up to 70% discounts, exclusive promotions, and exciting cultural events, solidifying Malaysia as a top holiday destination for the 2025 festive season.

With Malaysia Airlines offering discounted flights and major retail outlets hosting Black Friday sales and unique events, there’s never been a better time to visit Malaysia. This vibrant campaign will surely leave visitors with lasting memories and an eagerness to return in the future as Malaysia sets the stage for Visit Malaysia 2026.