Published on March 11, 2025
By: Rana Pratap
In 2025, Thailand, Morocco, Iceland, Peru, Kenya, the United Kingdom, the United States, France, Scotland, and New Zealand have stolen the spotlight as the hottest set-jetting travel destinations, attracting travelers eager to step into the worlds of their favorite films and TV shows. From Thailand’s tropical paradise, featured in The White Lotus, to Morocco’s ancient cities, showcased in Gladiator II, and New Zealand’s breathtaking landscapes, home to The Lord of the Rings, these destinations have seen a surge in tourism driven by cinematic appeal. With thriving tourism industries, governments and travel boards are embracing film-induced tourism, offering curated experiences, guided location tours, and infrastructure investments to enhance the set-jetting experience. Whether it’s exploring Peru’s Andean landscapes made famous by Paddington, experiencing Scotland’s mystical highlands from Outlander, or visiting the grand estates of Bridgerton in the UK, these countries are proving that cinema doesn’t just stay on the screen—it becomes a real-life adventure.
Thailand has taken center stage in 2025 as a prime set-jetting destination, thanks to The White Lotus Season 3, which showcases the pristine beaches of Koh Samui. With its exotic islands, bustling cities, and lush jungles, Thailand has become the ultimate travel destination for film lovers looking for a mix of adventure and relaxation. Fans of Hollywood and international cinema are drawn to its vibrant street life, floating markets, and golden temples, making it one of the most visually stunning countries to visit.
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The country’s tourism industry plays a vital role in its economy, contributing nearly 20% to its GDP. Thailand has actively embraced film-induced tourism by offering special film-location tours in Bangkok, Chiang Mai, and Phuket, where numerous movies have been shot. The government continues to support the industry by investing in infrastructure and film incentives, ensuring that set-jetters can experience their favorite on-screen destinations firsthand.
With Gladiator II bringing renewed attention to Morocco’s majestic landscapes, the country remains a top destination for fans of historical dramas and action-packed epics. Its deserts, ancient medinas, and breathtaking kasbahs have long made it a favorite filming location, with classics like Lawrence of Arabia and The Mummy also shot here. Ouarzazate, often dubbed the “Hollywood of Africa,” continues to attract filmmakers looking for grand cinematic backdrops.
Tourism in Morocco is a cornerstone of its economy, with millions visiting cities like Marrakech, Fes, and Casablanca every year. Set-jetting has become an essential part of its tourism industry, with guided film-location tours and experiences allowing visitors to step into their favorite movie scenes. The government has leveraged this trend by offering tax incentives to international film studios, further solidifying Morocco’s position as a global film hub.
Iceland’s dramatic landscapes have been a filmmaker’s dream, with Game of Thrones making it one of the most famous set-jetting destinations. The country’s glaciers, black sand beaches, and volcanic fields have doubled as mythical lands in countless fantasy and sci-fi productions. Whether it’s the Northern Lights or rugged fjords, Iceland offers an unparalleled cinematic experience that continues to attract adventure travelers.
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The Icelandic tourism industry has capitalized on its film fame, with thousands of visitors booking guided tours to famous shooting locations like Þingvellir National Park and Lake Mývatn. The country has invested in sustainable tourism, ensuring that its natural wonders remain pristine while catering to the growing number of set-jetting travelers. With its commitment to eco-friendly travel, Iceland remains one of the most sought-after destinations for film enthusiasts.
With Paddington 3 shining a spotlight on Peru’s vibrant culture, the country has become a must-visit destination for travelers seeking adventure and history. From the mystical ruins of Machu Picchu to the bustling streets of Lima, Peru’s diverse landscapes provide an immersive cinematic experience for fans of both modern and classic films. The country’s deep connection to Incan heritage and breathtaking Andean scenery make it a dream destination for set-jetters.
Tourism plays a crucial role in Peru’s economy, with the government actively promoting cultural and eco-tourism. Set-jetting travelers can explore the Amazon Rainforest, trek the Inca Trail, or visit iconic filming locations through guided tours. The country has also implemented sustainable tourism policies to preserve its cultural sites, ensuring that visitors can enjoy Peru’s cinematic charm while contributing to its conservation efforts.
Kenya’s breathtaking landscapes, made famous by Out of Africa, continue to captivate travelers seeking a real-life safari adventure. The country’s vast savannahs, towering mountains, and diverse wildlife create the perfect cinematic setting, attracting fans of both classic and modern films. With its rich Maasai culture and world-renowned national parks, Kenya offers travelers an unforgettable film-inspired experience.
The Kenyan government has actively supported its film tourism sector by developing wildlife conservation programs and expanding safari tour packages. The country’s booming eco-tourism industry has helped maintain the delicate balance between tourism growth and environmental preservation. With new initiatives aimed at enhancing the set-jetting experience, Kenya continues to be a top destination for travelers seeking cinematic landscapes and thrilling wildlife encounters.
The UK has long been a favorite destination for fans of period dramas like The Crown and Bridgerton. From the royal palaces of London to the picturesque villages of the English countryside, the country offers a rich cinematic experience. Visitors can explore iconic filming locations such as Highclere Castle, which serves as Downton Abbey, or Bath, the elegant backdrop for Bridgerton.
With tourism contributing billions to the UK economy, set-jetting has become a major draw. The government has invested in heritage site preservation and special film tours to attract visitors eager to step into the worlds of their favorite productions. From Harry Potter’s Hogwarts to James Bond’s London, the UK remains a top destination for film lovers.
The US offers a vast array of set-jetting experiences, from the cowboy landscapes of Montana, popularized by Yellowstone, to the glamorous streets of New York City, featured in And Just Like That…. Film tourism in the US spans all genres, with visitors flocking to locations like Hollywood, Las Vegas, and national parks used in iconic movies.
With tourism being a multi-billion-dollar industry, the US has embraced set-jetting with theme parks, studio tours, and filming location trails. Many states offer tax incentives to filmmakers, encouraging them to showcase America’s diverse landscapes. Whether it’s the charm of the Wild West or the energy of the Big Apple, the US remains a global leader in set-jetting travel.
Paris, known as the City of Love, has remained a top set-jetting destination thanks to Emily in Paris and classic films like Midnight in Paris. The city’s charming cafés, historic landmarks, and fashionable streets create the perfect setting for romantic and stylish productions. Beyond Paris, the French Riviera has long been a backdrop for glamorous films, adding to France’s cinematic appeal.
Tourism in France is one of the largest in the world, with millions visiting its iconic locations every year. The government has embraced set-jetting by developing film-inspired travel experiences, including guided tours of famous movie sets. France continues to be a dream destination for travelers looking for elegance, history, and cinematic beauty.
Scotland’s dramatic castles, rolling hills, and ancient history make it a prime destination for set-jetters. Thanks to Outlander and The Traitors, the country has become a must-visit for fans of historical dramas. Edinburgh, the Scottish Highlands, and the Isle of Skye offer breathtaking views that transport visitors into the worlds of their favorite stories.
Tourism is a major contributor to Scotland’s economy, with film tourism playing an increasing role. The government has launched initiatives promoting guided set-jetting tours, encouraging fans to explore Scotland’s cinematic landmarks. With its mystical landscapes and rich cultural heritage, Scotland remains a top destination for history and film enthusiasts alike.
New Zealand remains a top set-jetting destination, thanks to The Lord of the Rings and The Hobbit. The country’s vast mountains, lush forests, and rolling plains continue to draw fans eager to experience Middle-earth. Hobbiton, one of the most famous film sets, has become a permanent tourist attraction.
New Zealand’s tourism industry thrives on adventure and film tourism, with dedicated Lord of the Rings tours and conservation efforts preserving its natural beauty. The government continues to support film-friendly policies, ensuring that set-jetters can experience the magic of Middle-earth for years to come.
In 2025, Thailand, Morocco, Iceland, Peru, Kenya, the UK, the US, France, Scotland, and New Zealand have stolen the spotlight as the hottest set-jetting destinations, drawing travelers eager to explore the real-life backdrops of their favorite films and TV shows. With booming tourism industries, these countries are embracing film-inspired travel by promoting iconic filming locations, offering curated tours, and enhancing visitor experiences, proving that cinema and travel go hand in hand.
Set-jetting has transformed global travel in 2025, allowing film and TV enthusiasts to step into the worlds of their favorite productions. From Thailand’s tropical escapes to Scotland’s mystical castles, each destination offers a unique blend of cinematic wonder and cultural richness. As more travelers seek immersive experiences, countries are embracing film tourism, investing in guided tours, film-site preservation, and infrastructure to cater to this growing trend.
With thriving tourism industries and an ever-expanding library of on-screen stories, Thailand, Morocco, Iceland, Peru, Kenya, the United Kingdom, the United States, France, Scotland, and New Zealand continue to shine as the year’s hottest set-jetting travel destinations. Whether it’s adventure, history, fantasy, or romance, these locations prove that the magic of cinema doesn’t have to stay on the screen—it can be experienced in real life.
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Tags: Emily in Paris, france, game of thrones, Gladiator II, Iceland, kenya, morocco, new zealand, Out of Africa, Outlander, Paddington 3, Peru, Scotland, Set-Jetting, Thailand, The Crown, The Lord of the Rings, The White Lotus, travel industry, Travel News, UK, US, Yellowstone
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