Thailand Promotes Cultural and Tourism Offerings at CITM to Attract Chinese Visitors

Published on December 22, 2025

Thailand is once again showcasing its tourism strengths at the China International Travel Mart (CITM) 2025 in Haikou, Hainan province. As the Guest Country of Honor for this prestigious event, Thailand is marking the 50th anniversary of its diplomatic relations with China. The Tourism Authority of Thailand (TAT) is leading the Thai delegation, with Governor Thapanee Kiatphaibool and Deputy Governor for Asia and the South Pacific Pattaraanong Na Chiangmai at the forefront of the country’s participation.

The CITM, one of Asia’s largest and most influential tourism trade shows, is an ideal platform for Thailand to promote its rich cultural heritage, world-class tourism attractions, and growing interest in travel to the country from China. As China continues to be one of the largest sources of international tourists to Thailand, the event serves as a pivotal opportunity for both countries to strengthen tourism ties and promote mutual growth in the travel industry.

Celebrating 50 Years of Diplomatic Relations

The 50th anniversary of Thailand-China diplomatic relations is a significant milestone that further strengthens the already robust tourism relationship between the two nations. Over the years, China has become one of the largest source markets for Thai tourism, with millions of Chinese travelers visiting Thailand each year to enjoy its famous beaches, cultural sites, shopping districts, and natural attractions.

At CITM 2025, the celebration of this milestone is highlighted through various special events, exhibitions, and performances showcasing Thailand’s diverse tourism offerings. The TAT delegation is focused on reinforcing Thailand’s position as a top destination for Chinese tourists, with a focus on promoting luxury travel, wellness tourism, eco-tourism, and family holidays.

The Thai pavilion at the event is designed to reflect Thailand’s unique culture, with interactive displays, traditional performances, and multimedia presentations that allow visitors to experience the country’s rich heritage and tourism products. The delegation has also focused on promoting Thailand’s efforts to enhance sustainability in the tourism sector, emphasizing eco-friendly travel options and responsible tourism initiatives.

Thailand’s Tourism Growth and Future Prospects

Thailand’s participation in CITM 2025 aligns with its broader strategy to expand its tourism sector and attract more visitors from China and other global markets. The Chinese outbound tourism market has shown a strong recovery, and Thailand is capitalizing on this by offering new products and experiences tailored to the preferences of Chinese travelers.

For example, Thailand has recently introduced new tourism products that appeal to the growing demand for luxury travel and wellness tourism. The country has become a sought-after destination for spa treatments, health retreats, and high-end resorts, especially in places like Chiang Mai, Phuket, and Koh Samui. These offerings are becoming increasingly popular among Chinese tourists, particularly those seeking to relax and rejuvenate after a long period of travel restrictions due to the pandemic.

Additionally, Thailand’s family-friendly attractions continue to be a significant draw, with popular destinations such as Disneyland, Safari World, and water parks catering to family vacations. As Chinese tourists continue to seek more family-oriented travel experiences, these destinations play a key role in attracting visitors from across China.

Strengthening Travel Connectivity

Thailand’s participation in CITM 2025 also underscores the importance of improving travel connectivity between Thailand and China. Over the past few years, both countries have worked to increase direct flight routes, making it easier for Chinese tourists to travel to Thailand. Leading airlines from both nations, including Thai Airways, Air China, and China Eastern Airlines, offer numerous flights between major Chinese cities and Thai destinations, ensuring a smooth and convenient journey for travelers.

Additionally, the Belt and Road Initiative has facilitated improved infrastructure and transportation links between China and Southeast Asia, enhancing access to Thailand. The collaboration between the two countries’ transportation sectors continues to create new opportunities for more frequent and affordable travel options.

Tourism Innovations and Digital Engagement

One of the key focuses for Thailand at CITM 2025 is the promotion of its digital tourism offerings. As more Chinese travelers turn to mobile apps and digital platforms to plan their trips, Thailand is enhancing its online engagement and digital marketing strategies. The TAT has developed several initiatives to make the process of booking travel, tours, and accommodations easier for Chinese visitors, including dedicated websites, apps, and social media channels tailored to the Chinese market.

Through the use of digital tools and technology, Thailand is positioning itself as a tech-savvy destination that offers a seamless and convenient travel experience for visitors. This innovation is expected to continue driving growth in Chinese tourism to Thailand, particularly among younger generations who prefer to use technology throughout their travel journey.

The Future of Thailand-China Tourism Relations

Looking forward, Thailand and China are set to continue strengthening their tourism ties with a focus on enhancing travel experiences, improving infrastructure, and promoting mutual cultural exchange. The CITM 2025 in Haikou provides the perfect opportunity for both nations to reaffirm their commitment to tourism cooperation while also exploring new growth opportunities.

Thailand’s emphasis on sustainability, luxury experiences, and family tourism positions it well to attract a wide range of Chinese tourists in the years to come. As both countries continue to invest in tourism development, the next chapter of their tourism relationship promises even more opportunities for travelers seeking new and exciting destinations.

Conclusion

The Tourism Authority of Thailand’s participation in CITM 2025 highlights the strength and resilience of Thailand’s tourism sector, especially its appeal to Chinese travelers. The celebration of the 50th anniversary of Thailand-China diplomatic relations provides an excellent opportunity to enhance the partnership and attract more visitors to Thailand’s diverse tourism offerings. With a renewed focus on luxury travel, wellness tourism, and sustainability, Thailand is poised to remain one of the most popular destinations for Chinese tourists, ensuring continued growth in the future.