Thailand Rescinds Afternoon Drinking Ban: New Rules for Bars and Restaurants

Published on November 30, 2025

After receiving complaints from tourists and businesses, and where local and tourists recently from Thailand, recently Thailand was been able to uplift the infamous ban on afternoon drinking. The recent policy that is to come into effect, being the first of its kind to allow companies to advertise alcohol and to uplift the restrictions during trade which is expected to come into full effect on 2025.

The Controversial Afternoon Drinking Ban

Earlier this year, Thailand introduced a restriction on the sale and consumption of alcohol between 2 PM and 5 PM. This measure was part of an amendment to the Alcoholic Beverage Control Act and aimed to curb excessive drinking during the afternoon hours. Anyone caught violating the ban faced a hefty fine of up to 10,000 baht (approximately Rs 27,000). The move was initially welcomed by health advocates who hoped it would reduce alcohol-related incidents. However, it quickly became a source of frustration for many, especially in the tourism industry.

The ban also targeted advertising, prohibiting companies from promoting alcoholic beverages, particularly in campaigns involving celebrities and influencers. The intention was to limit exposure to alcohol consumption across all media platforms, including those directed at the general consumer base. However, this led to widespread dissatisfaction among restaurant and bar owners, who argued that it disrupted normal operations and confused tourists.

Tourism and Hospitality Sector Response

For Thailand’s hospitality sector, the afternoon alcohol ban was seen as a major disruption. Bars, restaurants, and even some tourist spots were forced to adhere to the restrictions, affecting their usual business flow. Tourists, particularly those who enjoy leisurely afternoon drinks while sightseeing or socializing, found themselves bewildered by the sudden change.

As a key destination for international visitors, Thailand‘s tourism industry heavily relies on the vibrancy of its food and drink scene. Travelers often look forward to enjoying the local cuisine, cultural experiences, and, of course, refreshing cocktails during the afternoon. The imposition of the afternoon drinking ban left many visitors feeling frustrated and confused, particularly those planning to relax and unwind after a day of sightseeing.

Lifting the Afternoon Drinking Ban: A Relief for Tourists

Recognizing the adverse effects of the ban, particularly on the tourism and hospitality industries, the Thai government has now lifted the restriction, effective from December 2025. The new rule will allow bars, restaurants, and other establishments to serve alcohol freely throughout the day, including during the previously restricted hours of 2 PM to 5 PM. This move has been widely welcomed by both locals and travelers, who can now enjoy the freedom of having a drink in the afternoon without fear of fines or confusion.

While the ban has been lifted, it will remain in effect on a trial basis for the next six months. The government has made it clear that the rule could be extended beyond mid-2026 if no adverse effects are observed. This provides a sense of assurance to both businesses and tourists, knowing that the decision to lift the restriction will be evaluated carefully and adjusted if necessary.

Impact on Local Businesses and the Economy

The lifting of the afternoon drinking ban is expected to have a significant positive impact on Thailand’s hospitality and tourism sectors. Bars, restaurants, and entertainment venues, particularly in tourist-heavy areas like Bangkok, Phuket, and Chiang Mai, will benefit from the extended hours of alcohol service. This, in turn, is likely to boost the local economy, creating jobs and increasing revenue for businesses that were previously affected by the ban.

Tourists visiting Thailand for the upcoming winter break can look forward to a more relaxed and enjoyable experience, with the option to indulge in an afternoon drink while exploring the country’s cultural attractions. From rooftop bars in Bangkok to beachside resorts in Phuket, travelers will once again be able to enjoy the vibrant drinking culture that is part of Thailand’s appeal.

A Step Toward More Responsible Alcohol Consumption

While the afternoon drinking ban may have caused frustration in the short term, it was implemented with the intention of encouraging more responsible alcohol consumption. The government’s focus on reducing alcohol-related accidents and ensuring public safety was evident in the original policy. However, the backlash from the public and businesses shows that a balance must be struck between regulation and freedom, especially in a country where tourism is a significant part of the economy.

By lifting the ban, the Thai government acknowledges the importance of catering to the needs and desires of its international visitors while still encouraging responsible behavior. This will likely lead to more balanced regulations that prioritize both public safety and the well-being of the tourism industry.

Changes in Cannabis Laws: A New Restriction

In addition to lifting the drinking ban, the Thai government has recently introduced a restriction on the sale and consumption of cannabis. While medical marijuana was legalized in Thailand in 2018, and the substance was decriminalized in 2022, the government has imposed stricter regulations in 2025. Now, locals and tourists must provide a doctor’s prescription to legally purchase cannabis. This measure aims to ensure that cannabis is used primarily for medical and health purposes.

While cannabis cafes and dispensaries were a growing trend across the country, the new regulations seek to curb its recreational use. This may affect some visitors who were planning to explore the cannabis culture in Thailand. However, tourists can still enjoy the many other attractions the country has to offer, from its beautiful beaches and ancient temples to its lively nightlife and cultural experiences.

What Travelers Need to Know

Though consistently changing its tourism policies, Thailand remains one of the most energetic and warm destinations in Southeast Asia. The depth of its cultural offerings, modern conveniences, and plentiful, vibrant food and drink selections continue to attract millions of global tourism every year.