Thailand Sets New Milestones In Russian Tourist Arrivals Defying Global Challenges And Strengthening Its Position As A Leading Travel Destination

Published on July 23, 2025

Thailand is witnessing an exceptional rise in Russian tourist arrivals, breaking records and solidifying its position as the top destination for Russian travelers despite facing significant global challenges. Geopolitical instability, international sanctions, and rising competition from neighboring destinations like Vietnam have not hindered the Kingdom’s appeal. With its world-class infrastructure, diverse offerings ranging from luxury resorts to cultural attractions, and affordability, Thailand continues to captivate Russian visitors seeking both relaxation and adventure. As the country approaches its goal of welcoming 2 million Russian tourists by the end of 2025, the resilience of Thailand’s tourism sector shines through, reaffirming its status as a leading travel hub amidst ongoing global uncertainties.

Russian Tourists Flock to Thailand in Record Numbers Despite Global Challenges

Thailand is experiencing a surge in Russian tourist arrivals, with Russian visitors continuing to pack their bags for the Kingdom despite challenges such as international sanctions, global political instability, and increasing competition from neighboring destinations like Vietnam.

The increasing influx of Russian tourists to Thailand highlights the country’s lasting attraction. Despite the ongoing geopolitical tensions between Russia and the West, including threats by former US President Donald Trump to impose a 100% tariff on Russian goods unless peace is reached in Ukraine, the Russian market continues to thrive. The Tourism Authority of Thailand (TAT) remains optimistic, projecting that Russian arrivals will break records in 2025.

Although there was a slight dip in Russian tourist numbers during the summer season, primarily due to a 10% reduction in charter flight capacity as Russian operators diverted some traffic to Vietnam, TAT officials are confident that the trend will pick up in the final quarter of the year. Key airports such as Phuket and U-Tapao are expected to serve as major entry points, ensuring that Russian travelers continue to flock to Thailand in increasing numbers.

While destinations like Vietnam, particularly with spots such as Nha Trang and Phu Quoc, are gaining traction among Russian tourists, Thailand’s top-tier infrastructure, wide array of accommodation options, and strong wellness tourism offerings give it a clear advantage. Phuket, a favorite among Russian holidaymakers, benefits from an extensive range of services that cater to all types of travelers, making it a preferred destination.

As of July 20, 2025, Thailand welcomed 1.08 million Russian tourists, making it the country’s largest long-haul market and the fourth-largest overall for international arrivals. The Russian market continues to be a vital source of tourism revenue for Thailand, as the country remains one of the top five outbound destinations for Russian travelers. In 2024, Thailand accounted for 15% of all Russian international tourist travel, just shy of the all-time high set in 2013.

In partnership with the Tourism Authority of Thailand (TAT), the Thai government has set an ambitious goal of attracting 2 million Russian tourists by year-end. While they remain cautiously optimistic, the winter season will be critical in determining if this goal is met. The winter months are typically when Russian tourists flock to warmer destinations like Thailand to escape the harsh winter cold back home.

Beyond the popular beaches of Phuket, Russian travelers are exploring more of Thailand’s diverse offerings. While Phuket remains a top choice, nearby destinations such as Krabi and Phang Nga have become increasingly popular, thanks to their scenic beauty and laid-back atmosphere. Additionally, the mountain destinations of Chiang Mai, which are particularly attractive to long-stay tourists, have seen a notable uptick in Russian visitors. This shift in travel preferences signals a growing interest in Thailand’s cultural and natural attractions beyond its famous beach resorts.

The continuing growth of Russian tourism in Thailand also highlights the Kingdom’s resilience in adapting to global challenges and its ability to maintain strong connections with key travel markets. Amidst geopolitical instability and rising competition from other destinations, Thailand’s robust tourism infrastructure, rich cultural offerings, and cost-effectiveness remain key factors that make it a preferred destination for Russian travelers.

Thailand is experiencing a remarkable surge in Russian tourist arrivals, defying global challenges like geopolitical instability and increasing competition from nearby destinations. With its world-class infrastructure, diverse attractions, and affordability, Thailand remains the top choice for Russian travelers in 2025.

With the winter travel season approaching, the full impact of Russian arrivals will become clearer. If the momentum continues, Thailand is well on track to achieve record-breaking tourist numbers, reaffirming its place as a leading destination for Russian holidaymakers. The Kingdom’s ability to attract Russian tourists in the face of international challenges underscores its status as a resilient and enduring travel hub in the region.