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Thailand Showcases Sustainable Tourism and Cultural Richness at SATTE 2024 in New Delhi

Thursday, February 22, 2024

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Tourism Authority of Thailand

The Tourism Authority of Thailand (TAT) is highlighting Thailand’s varied tourist attractions and commitment to sustainable tourism at the South Asia Travel and Tourism Exchange (SATTE) 2024. This event takes place in New Delhi, India, from February 22 to 24.

Serving as a premier business-to-business platform, SATTE connects travel and tourism professionals from India and globally, and is recognized as India’s most significant, annual travel fair. Now in its 31st year, the fair is expected to attract more than 35,000 trade visitors.

Ms. Sudawan Wangsuphakijkosol, Minister of Tourism and Sports said “TAT’s participation in India’s leading business-to-business travel exhibition is an excellent opportunity for Thai exhibitors to present our unique tourism offerings to existing and potentially new partners, while underlining our direction in driving Thailand towards experience-based and sustainable tourism.”

Today marked the opening of the Amazing Thailand Stand, with a ceremony presided over by H.E. Ms. Sudawan Wangsuphakijkosol, the Minister of Tourism and Sports. She was joined by H.E. Ms. Pattarat Hongtong, the Ambassador of Thailand to India, and Mr. Chote Trachu, the TAT Chairman of the Board of Directors.

This event signifies TAT’s 15th year of participation in SATTE. The Thailand delegation at the three-day TRAVEX features 59 exhibitors, encompassing hotels, tour operators, attractions, airlines, and golf courses, along with the Thailand Privilege Card.

Mr. Chattan Kunjara Na Ayudhya, TAT Deputy Governor for International Marketing – Asia and the South Pacific, said “We aim to reinforce Thailand’s position as the preferred tourism destination for Indian travellers by promoting our distinct tourism offerings through the showcase of local wisdoms, cultural values, and sustainable tourism practices. For our participation at SATTE 2024, we hope to secure over 5,000 business appointments.”

The Amazing Thailand Exhibit showcases the theme of “sustainability,” featuring bamboo wickerwork that highlights the local knowledge and artisanal skills unique to various regions of Thailand. This initiative is in line with the Tourism Authority of Thailand’s (TAT) efforts to foster a culture of sustainable travel through its Sustainable Tourism Goals (STGs).

Beyond three days dedicated to business-to-business conversations, TAT also organized an ‘Executive Luncheon’ for top tour operators from India and conducted the Amazing Thailand Media Briefing on February 21.

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