Thailand Showcases Vibrant Tourism Offerings at China International Travel Mart in Haikou, Celebrating 50 Years of Diplomatic Ties with China and Connecting Key Destinations Like Bangkok, Phuket, and Chiang Mai

Published on December 21, 2025

In a groundbreaking move, Thailand has taken centre stage at the China International Travel Mart 2025 (CITM) held in Haikou, Hainan, from December 19-21. This prestigious event, where Thailand is proudly featured as the Guest Country of Honor, marks the momentous occasion of the 50th anniversary of Thai-Chinese diplomatic relations. As China remains a top source market for Thailand’s tourism, this year’s participation is a significant step towards further solidifying and expanding tourism cooperation. The tourism delegation, led by the Tourism Authority of Thailand (TAT), seeks to attract more high-spending Chinese visitors, particularly targeting millennials, families, and wellness-focused travelers. The pavilion at CITM is not only a platform for Thai tourism but also a celebration of the cultural exchange between the two nations.

Thailand’s Role as Guest Country of Honor at CITM 2025

Thailand’s participation in the China International Travel Mart 2025 is symbolic of its strong ties with China, as both countries celebrate 50 years of diplomatic relations. The Tourism Authority of Thailand (TAT) has gone all out in promoting Thailand’s tourism by presenting a dynamic national pavilion spread over 300 square meters. This pavilion offers a comprehensive mix of business meetings and consumer engagement activities, which include cultural performances, Muay Thai displays, traditional Thai massage demonstrations, and even handicraft workshops. These cultural exchanges are designed to capture the attention of Chinese tourists interested in authentic Thai experiences.

The event, which runs until December 21, offers Thailand the opportunity to forge closer relationships with Chinese travel agencies and tour operators. Networking sessions with Hainan Airlines and 9Air are taking place on the sidelines, aimed at boosting direct flight routes and enhancing connectivity between the two countries. With Hainan emerging as a southern gateway for China’s growing tourism market, Thailand is looking to leverage this connection to capture even more of the high-spending Chinese market.

Thailand’s Tourism Growth and the Chinese Market

China remains one of the largest sources of international tourists to Thailand, with more than 4.3 million Chinese visitors recorded through mid-December 2025. These visitors typically spend an average of 8.5 days per trip, contributing significantly to Thailand’s tourism economy. Bangkok, Chonburi, Phuket, and Chiang Mai are the top destinations for Chinese travelers, who tend to favor shopping, wellness retreats, and cultural experiences. The Chinese market continues to show a strong demand for Thai tourism, especially as the country gears up for the Chinese New Year travel period.

Strengthening Thai-China Tourism Relations

The landmark event at CITM 2025 marks more than just a celebratory moment; it signals the beginning of new opportunities in tourism collaboration between Thailand and China. On the sidelines of the event, TAT has signed an intent letter with the Haikou Tourism, Culture, Radio, Television, and Sports Bureau and Tongcheng Travel Holdings to enhance tourism promotion and strengthen route connectivity. This partnership aims to boost the flow of Chinese visitors to Thailand by streamlining travel routes and offering tailored experiences that meet the demands of the modern traveler.

As Hainan continues to grow as a key player in China’s tourism sector, it is expected that the province will become an even more significant source of tourists to Thailand in the coming years. Both governments are committed to building a long-term partnership, one that benefits not only the tourism industry but also supports cultural exchanges and regional economic growth. The continued collaboration between Thailand and China will also help improve tourist services, making it easier for travelers to experience all that Thailand has to offer.

Travel Tips for Chinese Tourists Visiting Thailand

As Thailand strengthens its relationship with China, there are several travel tips to ensure a smooth and enjoyable experience for Chinese tourists:

1. Plan Ahead for Chinese New Year: With the Chinese New Year travel period fast approaching, it is advisable to book flights and accommodations early. This will ensure access to the best deals and availability, especially in popular tourist destinations like Bangkok and Phuket.
2. Engage with Local Culture: Explore the rich cultural heritage of Thailand through activities like Muay Thai lessons, cooking classes, and visits to historical sites. Many travelers find the traditional Thai massage particularly rejuvenating and a must-do experience.
3. Wellness Tourism: Thailand is known for its wellness tourism offerings, such as spa retreats, yoga classes, and health-focused resorts. Visitors should take advantage of these unique experiences, especially in Phuket and Chiang Mai.
4. Language and Communication: While many Thai people can communicate in English, learning a few basic Thai phrases can enhance the travel experience. For Chinese visitors, many tourist spots offer signage and brochures in Mandarin.

What’s Next for Thailand’s Tourism Market in China?

The strong presence of Thailand at CITM 2025 in Haikou serves as a testament to the country’s commitment to attracting more Chinese tourists. As the Tourism Authority of Thailand continues to build partnerships and enhance travel connectivity, Thailand’s tourism sector is poised to see even greater growth in 2026. The focus will be on offering more personalized travel experiences, leveraging digital tools, and enhancing customer services to cater to the evolving preferences of the Chinese market.