Thailand’s Cultural Showcase at CITM 2025 in Haikou: A New Chapter in 50 Years of Thailand-China Diplomatic Relations and Tourism Cooperation – Here’s What You Need to Know About This Major Milestone

Published on December 22, 2025

In December 2025, Thailand proudly claimed the title of Guest Country of Honour at the China International Travel Mart (CITM), marking a significant milestone in Thailand-China relations. This honour was not just a celebration of the past, but a strategic move to bolster tourism ties between the two nations as they commemorate five decades of diplomatic collaboration. The Tourism Authority of Thailand (TAT) led the country’s participation, showcasing Thailand’s vibrant tourism offerings while aiming to attract more Chinese visitors in the future.

Celebrating a Milestone: 50 Years of Thailand–China Relations

The CITM 2025 held at Hainan’s International Convention and Exhibition Centre was a landmark event, symbolising the deepening cultural and economic ties between Thailand and China. During the event, Thailand emphasized the ongoing importance of its relationship with China, which has steadily grown stronger over the years. As part of the celebrations, the TAT used this platform to present Thailand as a top destination for Chinese travellers, aiming to increase the flow of high-quality tourists from China.

Strengthening Tourism Cooperation with China

One of the key objectives of Thailand’s participation was to strengthen tourism cooperation between the two countries. By positioning Thailand as a prime destination for Chinese tourists, the TAT hoped to not only attract more visitors but also enhance Thailand’s market appeal. Chinese travellers have long been a major contributor to Thailand’s booming tourism industry, and the CITM 2025 event was the perfect opportunity to build upon this relationship.

Thailand’s Strategic Showcase at CITM 2025

At the heart of Thailand’s presentation was its vibrant Thailand Pavilion, where visitors could experience the country’s rich cultural heritage. The pavilion featured displays of traditional Thai massage, beautiful handicrafts, and live performances, offering a taste of Thailand’s welcoming spirit. These cultural showcases provided a perfect backdrop for fostering stronger ties with Chinese tourism operators and airlines.

In addition to the cultural displays, TAT hosted an Amazing Thailand Networking Lunch, bringing together leading Chinese tour operators and airlines. This networking opportunity was designed to facilitate deeper engagement between Thailand and China’s tourism sectors. Hainan, with its growing significance as a gateway for ASEAN tourism, provided the perfect setting for these important exchanges.

Key Partnerships and Agreements to Boost Travel

As part of its efforts to build long-term relationships, TAT signed several agreements with local tourism authorities and Tongcheng Travel Holdings to improve travel connectivity and strategic cooperation. These initiatives are expected to help raise Thailand’s profile among Chinese travellers and boost travel demand during peak seasons.

In 2025, Thailand recorded a significant increase in the number of Chinese visitors, welcoming 4.24 million travellers from China, ranking second for international arrivals. Popular destinations such as Bangkok, Phuket, and Chiang Mai continue to draw millions of tourists, with Thailand becoming one of the top choices for Chinese tourists looking for cultural experiences, luxury resorts, and beach holidays.

Thailand’s Role in Regional Tourism Growth

The country’s efforts to engage with China extend beyond bilateral tourism growth. Thailand aims to position itself as a hub for regional tourism, with initiatives like CITM playing a key role in promoting cross-border travel within ASEAN. Hainan’s role as a strategic point for travel into Southeast Asia makes it an important player in Thailand’s regional tourism ambitions. The pavilion and agreements forged at CITM help Thailand reinforce its position as a leading destination for Chinese and regional travellers alike.

Tips for Chinese Travellers Visiting Thailand

For Chinese tourists planning to visit Thailand, there are several key attractions and experiences that stand out:

• Bangkok: Known for its vibrant street life, temples, and luxury shopping experiences, Bangkok is a city that offers something for every traveller.
• Phuket: Thailand’s largest island is perfect for those seeking beach holidays, water sports, and a lively nightlife scene.
• Chiang Mai: Known for its serene atmosphere, ancient temples, and mountain views, Chiang Mai is ideal for cultural exploration and nature lovers.
• Ayutthaya: Just a short trip from Bangkok, this UNESCO World Heritage Site offers a glimpse into Thailand’s rich history with its ancient temples and ruins.

Travellers from China can also take advantage of direct flights from major cities like Beijing, Shanghai, and Guangzhou, making Thailand an accessible and convenient destination.

A Bright Future for Thailand-China Tourism Relations

The Guest Country of Honour status at CITM 2025 marks just the beginning of Thailand’s efforts to further enhance its appeal to Chinese tourists. With the agreements signed and the partnerships formed, Thailand is poised to see a continued increase in Chinese visitors. The country’s rich cultural heritage, combined with its welcoming hospitality, makes it a prime destination for Chinese travellers seeking both adventure and relaxation.

As both nations celebrate 50 years of diplomatic relations, the Thailand-China tourism collaboration is set to flourish, bringing new opportunities for mutual growth and a stronger tourism partnership.